This individual will report into the market access function, but work cross-functionally with sales, brand, trade, business analytics and commercial partners to execute strategic decisions and tactical programs.
The individual will be responsible for the development of promotional and educational materials to support the field account managers, and other field personnel is a key deliverable for this function.
Additional duties will involve creating personal and non-personal tactics, managing the related budgets, and may also be responsible for developing and executing expansion projects. With the purpose to undercover insights that result in expansion, experiments and pilots that could expand business opportunities in these channels.
The ideal candidate must be collaborative, adaptable and demonstrate the ability to manage multiple projects, with competing priorities. Managing the expectations of various stakeholders. This individual must demonstrate strategic thinking, driving results and working collaboratively. Payer marketing experience developing winning pull-through strategies that drive performance is a benefit but not required.
Additional Responsibilities: Understand and educate the organization on market access landscape, channels, and strategies oDevelop Channel and Brand specific marketing & execution strategies and associated tactics to support brand objectives and execution requirements thru all resourced Market Access Field teams. oDevelop pull through strategies aligned to market access and brand objectives oSupport Brand specific Market Access Market research activities. oSupport Market expansion opportunity projects collaborate cross functional market access strategy team to deliver an integrated market access strategy for the corporation while aligning to customer value with each engagement oDevelop and maintain market access messaging platform for Brand. oDirect and create the necessary promotional tools that support the Sales Force efforts with key opportunities and pull through of payer opportunities in the field with customers oManages key Agencies of Record to deliver tools and tactics Manage budget planning process for Market Access Brand budget resources. Engages and informs commercial partners.
Required: Bachelors degree. Must have solid communications skills (written and verbal) and the ability to lead critical business discussions at all levels of the organization.
Preferred: MBA or other advanced degree; knowledge of Specialty and Hospital based products; marketing experience
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We have an unwavering belief in doing more. In transcending expectations. In going above and beyondunder any circumstancesfor patients, families, providers, and for each other. Its this deep-rooted dedication that drives us to uncover answers to complex, underserved medical needs, so that patients can push past the limitations of their disease and achieve more than they thought was possible each and every day. We believe that the bigger the challenge, the bigger the opportunity. We are doing everything in our power to live up to our mission of creating new products for better health worldwide in two important therapeutic categories: neuroscience and nephrology.
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At Otsuka, our people are passionate about developing and delivering original products as part of a global holistic commitment to better health and well-being. We have two core businesses dedicated to achieving our goals: a pharmaceutical business and a nutraceutical business. The pharmaceutical business develops and markets products for the diagnosis and treatment of disease in the following areas: central nervous system, oncology, gastroenterology, ophthalmology and cardiovascular. The nutraceutical business is dedicated to maintaining and improving health through the use of foods and beverages that provide extra health benefits in addition to their basic nutritional value. Since the beginning, nearly 100 years ago, the Otsuka family sought to develop products that stood out from the crowd, by traveling down the paths of discovery where others were less likely to tread.
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