Lyxor Asset Management, € 146 Bln of asset under management, is the asset management company of Société Générale, specialist of innovative investments. Lyxor has a recognized expertise on its ETF and index portfolio Management, active management and fund selection.
Its ETF and index business line represent more than € 60 bln of assets combining leadership, pioneering spirit and a recognized brand since 2001 when we launched our first ETF.
Lyxor Frankfurt is the German branch of Lyxor International Asset Management SA a subsidiary of Société Générale SA. The branch will carry out Portfolio Management, Sales & Marketing on both Passive (ETF, Structured funds) and Active products. The platform is planned to grow significantly in the next years leveraging on local expertise of the German investors. Lyxor offers a range of more than 220 ETF in 12 exchanges. It's ranked no 3 in the European market. It has acquired recently Comstage, a € 10 Bkn german ETF competitor located in Frankfurt.
To join our Lyxor Team, we are looking for an ETF Channel Marketer VP (m/f/d)
What you can expect
As ETF Channel Marketer you will drive & deploy central marketing efforts in the DACH region. You will ensure delivery of campaigns on key firm-wide themes in alignment with the rest of Europe and will create & execute local marketing plans in the region.
You will work with Marketing Heads & Head of Sales for the country to define, develop and deliver the central & local campaign, content & digital strategies for Lyxor ETF in the region. The ETF Channel Marketer will manage relationships with external suppliers including media buying, design and event agencies and will manage a local budget. You will be responsible to deliver an optimal client experience through the entire marketing spectrum.
As such your missions will be the following:
Plan with the local content team the translations, transcreations and deployment of central marketing initiatives – including adapting weekly e-mails, tactical email pushes and campaign materials to make them appropriate to each country & each targeted audience
Develop local client communications through focused emails, advertorials, blogs & web when appropriate – keeping central calendar in mind at all times
Help devise and implement advertising strategy
Work with Head of Channel and media buying agencies to define relevant media schedule to maximize visibility with key target clients for key firmwide initiatives at the appropriate time
Innovate and find new ways to enhance display advertising on key firm-wide initiatives
Implement digital strategy across Lyxor's client websites in partnerships with Head of Digital Marketing
Help drive client acquisition and retention programmes
Provide content for SEO and PPC strategy in line with local marketing strategy with the objective to enhance traffic to Lyxor's websites both in terms of volume and quality/engagement of audience
Contribute to developing automation digital strategy and implement it locally
Contribute to development of lead generation and client acquisition strategies in partnership with Digital
Ensure digital implementation of marketing campaigns as well as regular website updates (news stories, tactical pushes etc.)
Develop retail section of Lyxor websites
Build event strategy via sponsorships, proprietary and digital events segmented by region and audience
Select local 3rd party event sponsorships and negotiate packages
Work with Head of Channel to design high quality local client events – keeping central plans in mind at all times
Responsibility for event management: content & agenda, liaising with speakers, venue sourcing, on-site event management, etc.
Co-lead press coverage
Work with Head of Channel, central Communications team and local media agencies to develop strategy for region, define key messages, local spokespersons and animate PR throughout the year
Frequent travels required across the region and to London
Experience and Technical Skills:
Bachelor or Master's degree in Business Administration or similar
Several years of previous experience as a country marketing manager or similar in asset management, specific
Good knowledge of finance, notably asset management. ETF experience is preferred but not essential
Digital marketing background required
Strong writing and strong analytical skills and very good in analyzing, synthesizing and writing, both in German and in English
Knowledge of financial tools (i.e.Bloomberg) is a plus
Very strong technical and analytical skills
Very good command of MS Office (Word, Excel, PowerPoint: Advanced / Access and VBA)
Strong written and oral fluency in both German and English is essential, working knowledge of another language would be beneficial
Personal Abilities and Competencies:
Ability to work under pressure
Open personality with strong communication skills
Well organized with outstanding attention to detail and ability to produce flawless accurate work
Strong client-centric approach
Independent, motivated, reliable and quality-oriented personality
Comfortable working in time sensitive environments
High cooperation and team spirit
What we offer
An international team
A dynamic working environment
Development opportunities within the Société Générale group
Contact If you feel you have the required experience and qualifications, thrive on a challenge and want to become a part of a dedicated and driven team that strives for success, then please apply with a CV, cover letter and work certificates.
At Lyxor, we believe our people are our strength and are core to the success of our business. As such, we search for, recruit and appoint the best available person based on aptitude and ability, regardless of sex, nationality or ethnic origin.
Start date: As soon as possible Location: Frankfurt am Main Working Hours: Full-time