The Washington Institute for Near East Policy (TWI), a leading non-profit, non-partisan research organization devoted exclusively to the study of U.S. policy in the Middle East, is seeking an individual to oversee the think tank’s social media program.
The Institute produces hundreds of cutting-edge publications and multimedia productions every year for the benefit of the policy community. The Managing Editor for Social Media (MESM) is responsible for overall social media strategy, the design of paid and earned campaigns, and the creation of content in all social media platforms to ensure that Institute content is disseminated widely.
The Managing Editor, Social Media is a member of the Institute’s senior staff and reports to the Director of Communications.
Social Media Strategy – The MESM will conceptualize the Institute’s approach to existing and emerging online platforms and evaluate their usefulness in reaching the Institute’s target audience.
Campaign Development – Working with partners within the Communications Department and across the Institute, the MESM will develop campaigns using written and multimedia assets to maximize the exposure of the Institute’s work.
Content Development – The MESM will be primarily responsible for the creation of material for online campaigns.
Online Advertising – The MESM will have purchase online advertising to support social media campaigns and will produce its content.
Staff Support and Training – The MESM will work with Institute staff members to help them greatly expand their social media reach. S/he will monitor TWI experts’ online presence to ensure a professional, non-partisan tone.
Metrics – The MESM will continuously monitor online metrics to enhance the effectiveness of our online campaigns.
Website – The MESM will not be responsible for the Institute’s website but will work with our web team to maximize the dissemination of the site’s content.
Mastery of Online Platforms: The MESM must have expertise in new and emerging online platforms such as Twitter, Facebook, LinkedIn, Telegram, WhatsApp, YouTube, and others.
Mastery of Online Advertising: The MESM must have expertise in placing and creating ads in Google, Twitter, Facebook and other platforms.
Audience Sensitivity: The MESM must have the ability to understand and synthesize research material to produce online content that quickly, accurately, and effectively communicates that content to the policymaking community.
Design: The MESM must be able to produce written and graphic material that is suitable for online platforms.
Attention to Detail: The MESM must pay meticulous attention to detail to ensure the integrity of our research products.
Multi-Tasking: The MESM must be able to work with multiple departments to meet deadlines.
Collaboration: The MESM must be able to foster and maintain strong working relationships with fellow staff at all levels of the organization in an environment that values collegiality and cooperation.
Empathy: The MESM must understand that colleagues are not equally adept at social media and must be able to coach them appropriately and with sensitivity.
Professionalism: The MESM must maintain the highest standards of ethics and professionalism.
Bachelor's degree in relevant professional field with a minimum of five years of pertinent work experience; or equivalent combination of education and experience.
Portfolio of social media campaigns.
Excellent writing skills.
Knowledge of online platforms’ operations and capabilities.
Project management experience.
Familiarity with Middle East affairs preferred.
Send a resume to The Washington Institute for Near East Policy. The mailing address is 1111 19th Street NW Suite 500, Washington DC 20036. Or email your resume to [email protected].
The Washington Institute is an equal opportunity employer.
About The Washington Institute
The mission of The Washington Institute is to advance a balanced and realistic understanding of American interests in the Middle East and to promote the policies that secure them.
The Washington Institute is an Equal Employment Employer.