| With responsibilities based in New York and reporting to the Director of Sports Business Development and the Assistant Director Sports Marketing, if designated, the successful candidate will be responsible for generating leads and developing relationships within assigned sports markets and National Governing Bodies (NGB). The role also includes assisting with the management and implementation of strategic sport-focused business plans for marketing, and promoting Bermuda and its sport venues, with the express purpose of increasing sports-related tourism business. Travel is required, as well as working evenings and weekends, as necessary, to accomplish established goals. Duties and responsibilities are varied and include: - Conducting sales activities that promote Bermuda to sports event organisers, tour operators and coaches in a manner that maximises direct spending and increases hotel occupancy in accordance with the National Tourism Plan and its sports tourism strategy
- Proactively prospecting and managing accounts by contacting potential clients to promote Bermuda as a destination for team trainings and camps
- Making sales calls, qualifying potential business and setting appointments for marketing and promotional visits
- Nurturing and maintaining contact with previous clients to encourage repeat business
- Maintaining clean CRM database, including contact information, traces, leads and contracts
- Preparing for and attending industry conferences and trade shows to establish and improve connections with prospects and clients. Setting up trade-show marketing materials and travel arrangements as necessary
- Responding to client inquiries, generating qualified leads for hotel, sporting venue, meeting facility and transportation partners
- Producing individualised bid RFPs and proposals and following up with clients to discuss options and continue through bid processes to convert business
- Creating and making presentations to groups
- Documenting sales in CRM system following receipt of bid proposals
- Preparing event contracts for review and approval from Director or Asst Director
- Scheduling, planning, and conducting site visits of Bermuda hotels, sporting venues, meeting facilities, off-site venues, and attractions for qualified clients
- Working closely with internal team members, external stakeholders and event organisers to ensure securing successful events
- Assisting in development of annual budgets and marketing plans, participating in setting goals and objectives with team
- Advocating on behalf of the BTA brand with external stakeholders and meeting professionals across all communications channels and vehicles
- Preparing clear and concise reporting for regular business review and production meetings
- Managing travel and entertainment expenses to complete expense reports on time
- Establishing good working relationships with NSC and on-island stakeholders
- Collaborating with BTA Marketing & PR departments to provide grassroots marketing efforts, social-media marketing efforts and digital outreach to help customers build attendance
- Performing other related duties, special projects and assignments as required
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