| With responsibilities centered between Bermuda and New York and reporting to the Director of Public Relations & Content Development, the successful candidate will be responsible for improving the usability, content and conversion of BTA sales and marketing through content development, execution and management efforts, also working according to coordinated editorial calendar to write and distribute content across all relevant channels (internal and external). Duties and responsibilities are varied and include: - Researching and writing listings and articles for print and digital publications, collateral, e-newsletters and applicable website content in coordination with the team under the instruction of the Director of Public Relations & Content Development
- Ability to plan, research, write, edit and maintain fresh website content to improve representation of the Bermuda experience and search engine optimisation
- Identifying new content opportunities in conjunction with Sales & Marketing team and keep content evergreen
- Demonstrated ability to research, draft, update and edit marketing materials for a variety of projects from various BTA departments, including evites, sales collateral, monthly e-newsletters and targeted email campaigns (consumer, meetings, etc) and press releases. Writing original or repurpose existing content for printed publications and collateral as necessary
- Working closely across departments to ensure copy requests are being satisfied and are in Bermuda’s brand voice
- Management of timely distribution and updates of fresh Bermuda content across relevant internal and external partner channels, including: GoToBermuda.com, TripAdvisor, Virtuoso, Google Destinations, etc
- Assisting with administrative duties related to public relations and content development
- Maintaining Bermuda’s brand voice and style guide
- Advocating on behalf of the BTA brand with external stakeholders and meeting professionals across all communications channels and vehicles
- Having a keen understanding of the BTA mission, vision, goals and the National Tourism Plan, including key initiatives, quick wins and timelines
- A complete commitment to the goals and mission of BTA
- Representing the BTA professionally at company and client-sponsored events
- Establishing and maintaining productive working relationships with BTA partners and stakeholders
- Performing other related duties, special projects and assignments as required
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