The Communications Manager serves as the chief communications officer of the School and editor in chief of the School's digital platforms. As such, he or she leads the process for setting the school's goals and developing an evolving strategy for how to communicate the Journalism School's message and to actively facilitate engagement with its key constituents, primarily prospective students, on any and all communications platforms. Goals should be measurable using advanced analytics and other evaluations, and the strategies and tactics should be data driven and updated as the digital landscape evolves.
Manager also serves as the primary person for media requests for interviews or information about the school from representatives of the news media. The Manager works proactively with colleagues across the school to ensure their involvement in developing and executing strategies, including on social media platforms, and other digital communications to attract prospective students and to increase the visibility of the school's alumni, programs, activities, research and accomplishments.
Working with both the senior administrators and deans as well as department heads, the Manager is responsible for developing and establishing a web communications and social media strategy that promotes a unified voice for the School as well as how to promote engagement with external constituents. Develops standards and best practices for web, social media and newsletters across the school in line with the Journalism School's overall goals and strategic plan.
Serves as editor-in-chief of Journalism School's digital communications platforms, including the main School website. Manages the flow of key news about the School, proactively seeking out and reporting news stories and copy for the website, including landing page content, headlines and photo captions, to effectively communicate with the school's multiple audiences: prospective students, current student, faculty, administration, alumni and the journalism profession. Arrange for or provide coverage of, including on social media platforms, of major events such as conferences, ceremonies, publication of reports, etc. to the public.
Develop and keep updated a strategic plan for how best to utilize social media platforms and other digital tools to inform and engage our constituents, especially prospective students, to make them aware school events, deadlines, fundraising campaigns and alumni successes. Oversee and participate in the daily social media curation and posting on platforms that include but are not limited to Salesforce, Twitter, Facebook, Instagram, SnapChat and LinkedIn.
Work with deans and department heads and representatives to develop and to help executive a strategy for communicating between administration and current students.
In collaboration with the Office of the Deans, manages the School's press relations and outreach to journalists to promote major events at the School or to respond to requests for information or coverage. Writes and edits materials for communicating with media, employees and other key audiences.
Works in conjunction with the Office of the Dean of the School to oversee and manage crisis communications for all the School's constituencies. Is the primary liaison with the Columbia University Communications Office.
Works with Office of Admissions to support any campaigns to recruit students. Maintains photo archive and school logo portfolio for use on the website, in brochures, presentations at School events/conferences and in all printed materials. Produces occasional design work for the school, such as online invitations for special events.
Oversees the publishing of news, information, graphics, art work on the electronic screens adjacent to the ground floor elevators.
Produces and coordinates production by others, of short videos about the school and populates the school's website and YouTube channel with video pieces; work with A/V to manage livestream requests and promotes and generates interest for these live events through social media and other channels. Additionally, trains others from departments throughout the School on how to livecast their events.
Works with and supports outside vendors, including graphic designers, marketing and web professionals, and social media consultants.
Performs other related duties as assigned.
Education: Bachelor's degree and/or equivalent related experience required.
Experience: Minimum 3-5 years' related experience.
Previous experience as a news media reporter/journalist is strongly preferred. Additional experience in public relations is a plus.
Possess proven ability to develop media campaigns at the strategic level as well as tactical implementation.
Excellent writing skills. Strong editorial/journalistic sensibility on what constitutes news, and how to report out news, effectively convey news in terms of content and design, to our multiple audiences (current students; alumni; faculty, staff and the journalism profession). Also should have good ability to edit news media coverage of our events by others, including interns, students and freelancers.
Strong interpersonal skills, to enable effective collaboration with the technical staff, faculty, administrators and all units of the school. Must be equally able to work in small groups and alone to complete projects.
Superior organizational and communication skills, including the ability to manage short and long term projects.
Ability to work on deadline, and turn projects around quickly, when warranted.
Self-starter: possess the ability to create new and more efficient ways of tracking and disseminating information and contribute new ideas to web design and management issues.
Demonstrates discretion and good judgment in dealing with confidential information about alumni, donors and school news.
Type preferred qualifications
Type other requirements and/or special indicators if CUIMC
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 506169
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.