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Marketing Creative Planner
International Diary Deli Bakery Association (IDDBA)
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Marketing Creative Planner

International Diary Deli Bakery Association (IDDBA)

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Details
Posted:
January 31, 2020
Location:
Madison, Wisconsin
Salary:
Based Upon Qualifications
Type:
Full Time - Experienced
Required Education:
4 Year Degree

International Dairy Deli Bakery Association (IDDBA) has an immediate need in our Madison, WI office for a Marketing Creative Planner.

As a member of the Marketing and Communications team, you manage design and implementation elements throughout marketing campaigns and channels that communicate the IDDBA story. The team is responsible for developing and managing member and audience communication content to increase loyalty and drive membership while maximizing the user experience.

IDDBA is a nonprofit trade association for food retailers, manufacturers, wholesalers, brokers, distributors, and other industry professionals. Our mission is to expand our leadership role in promoting the growth and development of dairy, deli, and bakery sales in the food industry.

Essential Duties and Responsibilities include but are not limited to the following:

  • Create graphics and design marketing collateral pieces to support marketing campaigns
  • Plan marketing campaigns, execution details and performance results with internal stakeholders
  • Track campaign deliverables to insure timely execution
  • Prepare and upload content to association websites
  • Write content, and create attractive PowerPoints, and other presentations as needed
  • Manage communication tools such as community and app platforms that are designed to provide customer communications and resources
  • Provide member, exhibitor and customer assistance as needed
  • Ensure compliance with brand standards
  • Secure, manage and deliver on many deadlines
  • Track, communicate and analyze metrics of current platforms on a regular basis
  • Pull database lists for marketing purposes
  • Develop content/story ideas for news articles, print and e-newsletters, press releases, annual report, and other communications
  • Conduct interviews for regular features throughout IDDBA communication platforms
  • Work with outside vendors as needed
  • Travel (2-4 times per year) to IDDBA meetings or industry events/trade shows to represent the association
  • Administrative assistance as needed

Requirements/Qualifications:

  • Bachelor’s degree in marketing, journalism, public relations, communications, business administration or related field
  • 3-5 years of marketing and project management experience, or an equivalent combination of education and experience
  • Strong experience with Microsoft 365 (Word, Excel, PowerPoint), Adobe Creative Suite and have experience with or willing to learn new applications such as event apps and community platforms
  • CRM database experience
  • Knowledge of Informz or other electronic marketing platform required
  • Ability to work independently in a collaborative team environment
  • Strong project and task management
  • Knowledge of HTML/CSS is a plus
  • Google Analytics is a plus

NOTES:

Additional Salary Information: Workdays/Hours: 8:00am-4:30pm Monday-Friday Travel: Approximately 10+ Days of Travel Per Year Benefits: Vacation, Sick Leave, Paid Holidays, Health Insurance, Dental Insurance, Life Insurance, Short- and Long-Term Disability Insurance, Retirement, and Exercise/Workout Room Interested? Do you think that you might be a good fit? Send your cover letter and resume to Nicolle Schmit at [email protected]
About International Diary Deli Bakery Association (IDDBA)
The International Dairy Deli Bakery Association (IDDBA) is a nonprofit trade association for food retailers, manufacturers, wholesalers, brokers, distributors, and other industry professionals. Our membership includes over 1,700 companies ranging from small independents to the world's largest corporations. IDDBA helps its members enhance their economic position by providing opportunities for professional dialogue, education, exchange of industry data and selling opportunities. IDDBA produces top industry trends reports and original research, and develops training programs on marketing, merchandising, management and operations, food safety, and customer service. The IDDBA show is a vital networking event for the industry, featuring the finest in dairy, deli and bakery. The annual tradeshow attracts over 11,000 registrants, includes over 1,800 exhibit booths, and features distinguished and internationally-recognized speakers such as business leaders, key policy makers, former presidents, celebrity chefs, and star athletes.
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