Founded in 1843 in Worcester, Massachusetts, the College of the Holy Cross is among the nation's leading liberal arts institutions. A highly selective, four-year, exclusively undergraduate college of 3,000 students, Holy Cross is renowned for offering a rigorous, personalized education in the Jesuit, Catholic tradition.
Holy Cross highly values the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work at The College is to accept an invitation to participate in the growth and development of all campus members, students, faculty and staff. The College's commitment to diversity is an important feature of the Holy Cross education. Informed by the presence of diverse interpretations of the human experience, Holy Cross is building a community marked by freedom, mutual respect, and civility. We seek others who support our values of diversity and inclusiveness. Job candidates of all diverse backgrounds who embrace the open and inclusive culture of Holy Cross are welcome and encouraged to apply.
Reporting to the Vice President of Advancement and serving as a member of the senior advancement team, The Director of Advancement Communications will provide vision and leadership on Holy Cross's marketing and communications strategies to advance the College's fundraising, alumni relations and campaign activities.
Holy Cross has generated significant momentum through its ongoing $400 million Become More Campaign. The Director will be a critical player in leveraging that momentum as the Campaign closes and the College pivots to the future. In partnership with Advancement leadership and colleagues, the Director will shape communication strategies that continue to amplify engagement and investment, building on all that has been achieved through the campaign.
Major Areas of Responsibility
Conceive of and implement an overarching communications and marketing plan for advancement that is innovative, progressive, and proactive in order to build alumni engagement and awareness of funding priorities. Plan and execute end of campaign communications strategies.
Establish a communications planning process that reflects current priorities and goals for the advancement office and the College and that will build on our upcoming institutional strategic planning process.
Build and manage a comprehensive communications program/calendar which incorporates all traditional and digital channels and media with themes from our new brand platform and messages that can be adapted to suit various constituencies.
Actively contribute to and manage content development and creation, with respect to messaging strategy, writing across all media, targeting specific audiences, creating collateral material for advancement use and creating messages for institutional leadership. Work with appropriate partners to ensure content is connected across platforms and programs.
Leverage and grow current social media presence and usage, both College-wide and advancement-specific, across a variety of platforms. Supervise production of videos, podcasts and special presentations that enhance advancement work. Manage Advancement presence on the Web.
Ensure tight integration with College communications and marketing staff related to institutional message and brand. Represent advancement needs in all qualitative and quantitative research; ensure seamless integration of new messaging and branding into all advancement and future campaign work.
Assess overall organizational structure and effectiveness of communications staff. Recruit, grow, motivate, and retain a high-performing team.
Lead a team of professionals who partner with colleagues in Annual Giving, Alumni Relations, Stewardship/Events and Development, ensuring that key Advancement functions benefit from strategic communications counsel and, where necessary, collateral support.
Establish annual performance objectives, metrics, and standards in an environment of best practices; utilize contemporary analytics to inform strategy and to project, measure, and report on progress against goals.
Serve as a strategic partner of the senior advancement team, creating a positive culture that is productive, sustainable and open to growth and creativity.
Manage Communications budget.
Bachelor's Degree in a related field. Master's degree preferred
7-10 plus years of progressively responsible experience in marketing and communications, ideally in higher education
Demonstrated experience developing a cohesive vision for communications and engagement based on an organization's strategic goals and priorities.
A leadership style marked by enthusiasm, a desire to innovate, and the ability to set an example for others combined with a track record of anticipating, embracing, and leading change.
Proven ability to execute a communications strategy across all platforms-traditional, digital, and social.
Exemplary writing and interpersonal communications skills.
Demonstrated competencies in copy writing, case materials development and publications with an ability to craft content, create connections and disseminate messages in ways that reflect, engage, and enhance our values and mission.
Experience working in an environment serving internal clients and external constituents, often with shared responsibility for communications. Proven ability to work in a fast-paced deadline and goal oriented environment, simultaneously balancing diverse responsibilities.
A commitment to diversity in all its forms and across all audiences, internal and external
A sharp eye for operational efficiency and the best use of resources, including a demonstrated understanding of budgets.
Willingness to work flexible hours, including nights/weekends
This is a full time, exempt level position.
The College of the Holy Cross is a private, Jesuit Catholic, undergraduate institution serving approximately 3,000 students. Founded in 1843, Holy Cross is the oldest Catholic college in New England and has a tradition of academic excellence. It is located atop Mount Saint James in Worcester, Massachusetts. The picturesque, 174-acre campus is an award-winning and registered arboretum.
Worcester is a city of approximately 170,000 people centrally located in the Commonwealth of Massachusetts. It is approximately one hour from Boston, Hartford, and Providence, and three hours from New York City. Worcester is known as the Heart of the Commonwealth. Worcester offers many cultural and recreational opportunities.
The College is an Equal Employment Opportunity Employer and complies with all Federal and Massachusetts laws concerning Equal Opportunity and Affirmative Action in the workplace.
A member of the Higher Education Consortium of Central Massachusetts (HECCMA).
The College of the Holy Cross is a highly selective Catholic liberal arts college in the Jesuit tradition. It enrolls about 3,000 students and is located in a medium-sized city 45 miles west of Boston. The College seeks faculty members whose scholarship, teaching, advising, and on- and off-campus service demonstrate commitment to the educational benefits of a richly diverse community. Holy Cross aspires to meet the needs of dual-career couples, in part through its membership in Higher Education Consortium of Central Massachusetts (http://www.heccma.org) and the New England Higher Education Recruitment Consortium (https://new-england.hercjobs.org/)