| Position Overview: The Communications Associate is part of the team that facilitates communications at Lick-Wilmerding High School. Using skills in content management in both print and online media, the Communications Associate supports the design and production of communications. Responsibilities for this position include compiling and editing information, graphic design, photography, and video production as appropriate.
The Communications Department monitors and maintains the school’s brand identity standards and supports overall integrity of the website. Whether it’s helping to craft Admissions’ online presence during recruitment and enrollment, or promoting fundraising efforts for the Alumni & Development office, Communications at LWHS serves to build and unify the community.
Responsibilities: The Communications Associate primarily assists with the following responsibilities: - Compile, proofread, copyedit, format all content for the weekly e-newsletter that gets sent to all parents and students
- Update all public pages of the website, including ongoing review of content and layout, refresh the website for each new academic year, and optimize the desktop and mobile experience
- Publish various content as requested, including but not limited to calendar events, academic syllabi, ticket sales, invitations, media gallery albums, news on the homepage, guidebooks, athletics, alumni, learning strategies, and college counseling pages
- Send email blast “pushpages” as necessary
- Edit and post job listings externally
- Generate school forms both digital and print
- Create resource boards and “group” pages within the website for students, parents, faculty and staff
- Organize and maintain the online photo archive
- Coordinate and implement engaging content for social media
- Highlight announcements on the lcd screens around campus
- Provide wordpress blog and google site support for academic departments, student clubs, etc.
- Respond to ongoing help requests from students, faculty, and staff
- Take photos and video of activities in and outside of the classroom
- Build the school schedule in google calendar
- Research strategies to improve website design improvements, taking into account the user experience
- Maintain consistent communications, messaging, branding, etc., as appropriate, across all departments and programs
- Ensure all landing pages are compelling with dynamic content for SEO and constituent experience
- Analyze user behavior data and make content improvements based on metrics
- Additional work as assigned
|
