| Why You Want to Work at Emergency Nurses Association… At ENA, our mission is to advance excellence in emergency nursing. As the leading global emergency nursing resource, we have an engaged, motivated staff that drives our mission every day – and we are looking for our next great Marketing leader. The Director, Marketing will be a key partner in driving the association’s record growth in revenue, members, donations and event attendees. This leadership position manages a team that oversees marketing campaigns & programs, creative, and research. This is an opportunity to build on an existing brand, collaborate with association stakeholders, develop data driven strategy, and exceed goals. We are looking for an executive who brings experience in utilizing direct marketing, advertising, social media, website, creative and brand marketing experience to support ENA’s mission to advance excellence in emergency nursing. A typical day in the life of a Marketing Director: - Develops marketing strategies and plans, for all ENA products, programs and services in collaboration with ENA’s officers and directors and directs the execution of the plans and related tactics.
- Contributes to the development of competitive analysis, pricing recommendations, sales and promotion strategies and plans to further ENA’s growth strategy.
- Develops and maintains ENA’s brand strategy, including brand guidelines and messaging, program and product integration and alignment across ENA distribution channels.
- Collaborates with a cross-functional team to contribute to strategic, consistent brand image as part of ENA’s digital strategy, using various platforms, such as the ENA website, social media and other digital channels.
- Oversees organizational market research strategy and employs a strategic, data-driven approach to decision-making, ensuring marketing plans are developed based on market data and analytics.
- Develops and evaluates metrics to monitor performance of marketing plans and adjusts plans accordingly to ensure strategic goals are being met.
- Oversees the purchasing of print, media, merchandise, graphic design, and other materials and services necessary to execute marketing plans.
- Develops appropriate budgets to support the execution of marketing plans.
- Coach, mentor and develop staff, including overseeing new employee onboarding and providing career development planning and opportunities.
- Empowers employees to take responsibility for their jobs and goals. Delegates responsibility and expects accountability and regular feedback.
- Collaborates with ENA Human Resources for the recruiting, onboarding, retention, professional development and performance management of staff.
- Contributes to the workplace culture that is consistent with the association’s culture statement and emphasizes the mission, vision and values of the organization.
- Displays a high level of accountability, taking responsibility for individual actions and the impact on the organization. Views oneself as a reflection of the organization by following through on commitments and accepting ownership.
- Performs additional related duties as required or assigned.
We’ll Support You at Work and Home ENA provides a wide array of competitive benefits to employees. We offer several choices including many employer-paid and voluntary benefits designed to give you the flexibility to meet your individual or family’s financial and healthcare needs. Additionally, we have work-life programs to help support our diverse employee population. These programs provide staff with a flexible work environment while meeting the needs of ENA. Programs include our employee assistance program, work at home arrangements, flexible schedules, and other opportunities to participate in a variety of healthy lifestyle activities. Benefits - Medical, dental, and vision insurance, company matching 401(k)
- Robust time-off package, including 8 paid holidays
- Career Development Opportunities, Tuition Reimbursement
- Parental Leave
What Makes a Good Match for Emergency Nurses Association Compassion and excellence go together with ENA. Having a positive outlook and a strong sense of integrity is in perfect step with our mission, vision, and core values, by creating a culture and climate of mutual respect, inclusivity, and equity. We are also collaborative and encourage learning through inquiry. If this sounds like a fit for you, APPLY NOW at [email protected] #WorkAtENA We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. |
