The Manager, Multimedia Content oversees all multimedia projects handled by the office and conceives of, creates, edits, and produces videos, graphics, animations, and other content that tells the Columbia Law School story and supports institutional messaging and priorities (e.g., by highlighting the work and achievements of members of the Law School community)-both in house and in partnership with outside vendors/consultants. Reporting to the editorial director and working with internal partners, the producer project manages any and all aspects of content creation to ensure that material is delivered/distributed on time and on budget, aligns with project scope and goals, and achieves desired outcomes.
Conceptualize, produce, and manage multimedia content (e.g., audio, video, animations, infographics) for the Law School's website, social media platforms, lobby monitors, emails, and other channels.
Collaborate with editorial team members to identify opportunities that will translate into compelling video and graphic storytelling across platforms.
Collaborate closely with the social media coordinator to implement multimedia into campaigns and other social content.
Develop creative ways to leverage existing initiatives and events for use in multimedia content.
Write accompanying copy for online channels (web, email, social).
Stay abreast of multimedia trends, technology, and best practices in the digital space, including in higher ed.
Create a multimedia strategy for the department that aligns with the department's overarching communications strategy.
Develop and implement metrics for measuring outcomes and determining success (analytics, engagement, feedback, etc.).
Work with the web, social media, media relations, and editorial teams to implement and distribute videos across the institution's digital content channels and find ways to integrate content with other publications (digital or otherwise) when appropriate.
Guide partners across the institution on multimedia best practices and work with cross-departmental teams to create projects, including alumni and development campaigns and marketing.
Project Management/Vendor Relations:
Coordinate internal resources and third parties/vendors on the flawless execution of projects.
Determine scope of work, project workflow, timeline, and milestones in collaboration with stakeholders, ensuring that deliverables achieve desired goals on time and on budget.
Manage RFPs and bid requests as needed.
Coordinate with and manage third party videographers and other vendors/consultants for large-scale institutional projects, including by serving as the main point of contact with the vendor, communicating departmental feedback, assisting with asset collection and research, and signing off on project delivery.
Plan in-house and third-party video shoots, including location scouting, identification of talent, development of production needs, and creation and management of budgets.
Gather and tag assets, and manage video archive for the department.
Coordinate with institutional partners on video shoots handled outside the department--including videos of events.
Ensure all videos are ADA compliant.
Liaise with university communications on projects as required.
Multimedia content includes:
Behind the scenes (exploring CLS initiatives like the library renovation)
Other multimedia content
Infographics, motion graphics, and other visual storytelling
Bachelor's degree required, specialization/major in communications, digital design, marketing, or a related field strongly preferred.
3-5 years of related experience, ideally in higher education or nonprofit
A deep interest in digital communications, multimedia, and video as well as all aspects of the production cycle
Advanced knowledge of video-editing and other multimedia software (After Effects, Photoshop, other tools)
Experience with HTML, CSS, CMS (Drupal, etc.)
Experience producing digital multimedia content on behalf of organizations/companies
Experience managing creative production workflows and teams (including freelancers/vendors) and budgets
Ability to produce stories on a wide range of topics and people, including difficult to grasp subject areas, for a large audience.
Interest in the social media and digital space--including keeping up with trends for using multimedia across platforms and generating audience.
Ability to manage several projects simultaneously, under tight deadlines
Demonstrated ability to work face-to-face with clients and respond to their needs
Interest in the legal field and in public policy/legal issues
Must be self-motivated, demonstrate grace under pressure, and possess the ability to work well independently as well as within a team.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
An internal candidate has been identified and is being considered for this position. However, we are still accepting applications and will consider all qualified candidates.
Internal Number: 505901
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.