Director of Communications, Events and Marketing

The Director of Marketing, Events and Communications will be expected to:

• Rapidly acclimate to the Berkshire Country Day School; thoroughly know the history, culture, traditions and constituencies of the school; understand the educational philosophy; know all marketing and communications activities of the department.
• Develop marketing and communications strategies and plans that advance Berkshire Country Day School and drive increased engagement with prospective and current constituencies
• Collaborate with administrative departments in articulating their purpose and ongoing work. Specifically this includes the Head of School, Development, Admissions, and Parent’s Association
• Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadership.
• In collaboration with the Directors of Admissions, design strategies and implement concrete plans to increase student applications and maintain prospective student and family interest.
• In collaboration with the Director of Development, design strategies and implement concrete plans to capitalize on increased visibility and clear branding of the school to drive increased contributed revenue.
• Plan for and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
• Plan and manage the department budget in order to maximize the effectiveness of all communications. This includes bidding out production of materials when appropriate to outside vendors.
• Create and execute a plan that regularly places the school in local media. Manage all messaging in the media.
• Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo. Oversee the work of graphic designers and print vendors in production of printed materials and web visuals.
• Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.
• Manage, plan, advertise and execute school events (such as Open Houses, special days, anniversary celebrations) coordinating with parent volunteers and Department of Admission and Development.