Reporting to the President, the Chief Recruitment and Admissions Officer (CRAO) is responsible for growing enrollment that aligns with and reflects the University's mission and overall strategic plan. The CRAO must be a strategic thinker, adept at data management, knowledgeable in higher education marketing, collaborative in developing team-focused, data-driven approaches to problem solving, and possess strong quantitative skills. The CRAO will take ownership, working in concert with the senior leadership team, for undergraduate recruitment, admissions, University Center for International Education, transfer student recruitment, college credit plus, financial aid and marketing. This position requires interaction and coordination with all aspects of university operations and student life and building effective relationships with faculty, staff, and alumni in leading the recruitment of students. The CRAO will have a commitment to inclusive excellence, leverage financial aid to achieve enrollment goals, demonstrate a deep knowledge of prospect pools, and work with an integrated student database to drive a positive impact on net tuition revenue. The CRAO must understand the university's physical location and position within the region and develop an overall recruitment strategy that capitalizes on building strong relationships throughout Raider Country.
Master's degree in college student personnel, educational leadership, organizational development or related field and seven (7) years of professional experience in managing higher education recruitment/marketing initiatives and/or enrollment management.
Understanding of and experience with current market trends in higher education with superior knowledge of enrollment management practices.
Knowledge of strategic institutional branding and marketing.
Proven record of strong and effective leadership.
Excellent oral and written communication skills.
Demonstrated commitment to diversity and equity.
Exceptional understanding of how to utilize social media best practices for campus recruiting.
Ability to work in a fast-paced, deadline driven environment.
Proven ability to cultivate and manage relationships with diverse stakeholders.
Knowledge of and/or experience recruiting in Raider Country-the contiguous 16-county region in Ohio anchored by our two campuses.
Knowledge of State of Ohio Higher Education policies, procedures, guidelines.
Essential Functions and percent of time::
Leadership/Enrollment Management 45%
Provide leadership and professional development to the Raider Connect, Undergraduate Admissions, Financial Aid, Enrollment, Marketing, Orientation/College Readiness and University Center for International Education.
Engender a culture of student-centric service delivery.
Advise the President, Provost, and Board of Trustees on enrollment conditions, trends, and best practices as well as marketing strategies and results.
Observe, analyze, and interpret regional, state, national, and international enrollment trends.
Develop a multi-year enrollment management plan to meet or exceed enrollment and net tuition revenue targets.
Provide leadership in shaping strategic enrollment goals, including goals for diversity, net tuition revenue, academic profile, and approaches to student financial assistance.
Responsible for the implementation of university recruitment strategy.
Establish goals, objectives, policies, procedures and action plans that are consistent with the University's mission and strategic plan.
Analyze campus recruiting results, trends or issues.
Oversee, direct and organize the training, mentorship, and supervision of recruitment staff, management of communication planning.
Oversee the Office of Marketing in developing and implement client relationship management (CRM) strategies across multiple platforms, including print, digital, and social media campaigns that align with enrollment strategies.
Lead transfer student recruitment initiatives and maintain transfer articulation agreements.
Use market research data to drive high-impact recruiting approaches and techniques.
Leverage and optimize university fiscal and human resources to achieve recruitment goals.
Develop metrics and assessment methods to evaluate university recruiting strategies.
Develop an inquiry pool through the use of student search services, university outreach (college fairs, high school visits, etc.), high school and community college relations, campus visits and open houses, internet and emerging technology, publications, and correspondence.
Responsible for the University’s prospective and admitted student database and ensure that the integrity of the systems and data are maintained and that the systems are utilized productively in support of admissions and recruitment functions
Develop and implement communication strategies for prospective students, including cold calls, emails, chat, on-campus, off-campus, international, and virtual meetings/events.
Develop productive relationships with local and international schools, agents, businesses, and organizations to promote the university and seek opportunities for promotion and recruitment.
Manage the budget for enrollment management, including all recruiting events and advertising campaigns.
Serve as an ambassador in the community and abroad, cultivating relationships that serve to strengthen and grow the image and reputation of the University.
Responsible for international recruitment strategies for undergraduate and graduate students.
Partner with Graduate School and academic colleges for graduate recruitment plans and marketing strategies.
Lead, develop, and execute a comprehensive marketing plan to effectively communicate the university mission to all constituencies with consistency of branding and images.
Use market research data to drive high-impact marketing approaches and techniques.
Develop metrics and assessment methods to evaluate university marketing strategies.
Wright State University, an equal opportunity/affirmative action employer, is committed to an inclusive environment and strongly encourages applications from minorities, females, veterans and individuals with disabilities.
To preserve the safety and security of the campus community and to maintain the integrity of university operations, it is the policy of Wright State University before making an employment offer conduct various background checks, such as a criminal record, credit history when job related and/or education verifications. Additionally, an administrative review shall be conducted whenever the university learns that an employee is charged with or convicted of a crime (except for minor vehicle violations). Frequently asked questions related to background checks may be found on the Human resources website at http://www.wright.edu/human-resources.
Effective July 1, 2017, per Policy 7230 Wright State University is tobacco-free. Tobacco use, including the sale, advertising sampling and distribution of tobacco products and tobacco related items is prohibited in all university facilities, on all university owned or leased grounds, university owned or operated residence halls and apartments, and at all university sponsored events regardless of location. Tobacco use is also prohibited in all university vehicles or on any equipment owned, leased or operated by Wright State University. This policy applies to anyone on campus including students, faculty, staff, visitors, consultants, vendors, patients, volunteers, and contractor employees.
Wright State University serves nearly 18,000 students and offers more than 230 undergraduate, graduate, doctoral, and professional degree programs through eight colleges and three schools. Located in the city of Fairborn in Greene County, Ohio, Wright State is conveniently situated adjacent to Wright-Patterson Air Force Base and is less than 10 miles from downtown Dayton. One of our eight colleges, Wright State University–Lake Campus, is a university-operated regional campus on the shores of Grand Lake St. Marys in Celina, Ohio. The Wright State alumni community is more than 109,000 strong. For more information please visit www.wright.edu.