The Executive Director is the lead representative of the organization and is responsible for the overall management of the Ouray Tourism Office including budget development and oversight, supervising the OTO Management Team and contractors, executing the annual contract with the City of Ouray, grant writing and management, government and strategic community relations and Board support,
Our ideal Director will be a collaborative, community-minded, professional leader who can provide innovative solutions and programs that are informed by industry best practices, relevant data, community character and responsible fiscal management.
The duties include, but are not limited to the following:
Oversee all administrative, operating, financial, visitor services, destination marketing, management and development, membership and annual raffle functions of the OTO.
Advise the Board of Directors, Sustainable Tourism Roadmap Committee, Fiscal Responsibility Committee, Membership Committee, Small Meetings and Events Committee, Ouray City Administrator and other committees/task forces under the direction of the Ouray Tourism Office.
Track, evaluate and benchmark all annual organizational, visitor and marketing data in line with tourism industry standards and report out to the Board, City of Ouray and key community stakeholders.
Oversee campaign consistency, timeliness and performance across all channels and media.
Develop and implement an innovative and achievable Sustainable Tourism Roadmap in line with the City of Ouray’s Community Plan Tourism Goals and industry best practices for sustainable tourism management and development.
Attend and help organize all meetings of the OTO Board of Directors.
Maintain effective, positive and transparent relationships and communications with local business, nonprofit, resident and media partners, City of Ouray, Town of Ridgway, Ouray County and regional governments and regional and State tourism industry partners.
Represent the OTO at selected local, state, regional and national meetings, including acting as the organizational media spokesperson when appropriate.
Establish, maintain and review organizational policies to ensure that all OTO activities are implemented within these established policies, guidelines, laws and ethical standards.
Directly supervise the management team to build a friendly, professional, engaged and mission-driven team. Establish staff goals, encourage professional development opportunities in line with those goals and conduct management team reviews.
Work with OTO staff to prepare the annual budget for approval by the OTO Board of Directors and the City of Ouray.
Monitor budget, organizational spending, GAAP compliance and adherence to the OTO fiscal policies and in accordance with State laws.
Develop, oversee and approve agreements for all OTO contractors.
Take on additional projects and/or responsibilities as defined by the Board of Directors
Bachelor’s Degree degree from an accredited college or university in liberal arts, business, marketing or public relations – or equivalent experience.
5 years progressive experience in a strategic or leadership role in destination marketing, public relations, organizational management – or equivalent experience.
Strong interpersonal skills.
Independent, multi-project management skills.
Experience in leadership of a small team with proven ability to recruit, train and develop staff.
Ability to work flexible hours and travel out of area to represent the organization at industry meetings.
Extensive knowledge of current practices around destination marketing, management and development, guest services and sustainable tourism.
Knowledge of basic rural economic development concepts, current marketing theories and small business and entrepreneurship strategies.
Knowledge of industry-specific quantitative measurements and benchmarks; proven data interpretation and analysis skills.
Knowledge of basic accounting procedures.
Strong skills in budget development and management.
Effective English-language communicator in professional written and oral forms.
Extensive knowledge of the unique attributes of Ouray, the Western Slope of Colorado and the Four Corners Area as a rural, Colorado visitor destination and a passionate small-business and local resident community.
ADDITIONAL PREFERRED EXPERIENCE
Experience leading a nonprofit and/or owning a small business.
Training or extended exposure to destination and/or economic development activities.
Travel industry related managerial experience.
Experience in domestic travel and international travel.
Foreign language competency.
About Ouray Tourism Office
The Ouray Tourism Office (OTO) is the contracted destination marketing, management and
development and visitor services organization for the City of Ouray, Colorado. The OTO's mission is to
enhance the economic vitality of Ouray by connecting visitors with authentic experiences and
promoting respect for our community values, history and environment with a vision to develop and
uphold Ouray as a world-class, sustainable mountain destination. The OTO is a 501(c)6 nonprofit
supported by local and regional members.