Position Summary: VisitNorfolk is looking for a proactive, innovative, and optimistic Director of Sales to be responsible for managing, leading, creating and delivering sales and strategies for the sales team.
Develops and leads a strategic convention, meeting, and trade show development program encompassing sales and services to deliver predetermined near-term and long-term goals for convention bookings and hotel room night generation.
Leads and manages a multi-functional sales departmental team to maximize individual staff performance and professional development. Recognizing that two members are remote.
Establish and achieve sales goals: generate qualified convention and meeting leads for all Norfolk hotels and facilities.
Research and qualify prospective group opportunities and actively solicit convention and meeting business to produce sales leads and secure bookings for destination hotel/motel properties and facilities.
Provide Vice President of Sales & Services weekly individual and team updates and goal strategies. Provide a monthly report evaluating performance and budget expense forecast.
Plans and manages a sales departmental expense budget in response to changing market conditions and operational demands within predefined parameters. Assists with the creation and development of VisitNorfolk’s annual Marketing Plan as it relates to the solicitation efforts of markets.
Serves as the secondary liaison with Norfolk hotels’ Director of Sales.
Directs and conducts annual departmental planning and budgeting process for the sales team. Oversees planning, execution, and participation in trade shows, conventions, and sales missions to reach target customer groups.
Bachelor’s degree in Marketing, Hospitality Management, or Business Administration.
Five to seven years of convention sales experience, four years prior work experience in a supervisory hospitality or travel industry sales or marketing management capacity with hands on experience in sales, negotiations, market planning, budgeting, project management, and performance reporting.
Thorough understanding of destination marketing and management with preferred background in DMOs.
Professional hospitality or association management industry accreditation CMP, CHSE, CAE, etc. preferred.
Detailed knowledge of tourism industry including hotels and convention center facilities. Detailed knowledge of meeting, convention, and trade show management procedures and techniques.
Exceptional capacity for managing and leading people. A team builder with the ability to connect staff both on an individual level and in large groups, capacity to enforce accountability, develop and empower management team members from the bottom up and lead from the top down and cultivate teamwork.
Skilled in professional and persuasive communication including verbal and written, as well as presentations and public speaking. Strong proficiency in financial management and budgeting.
Ability to perform consistently in a fast-paced multi-task environment. Flexible and able to work outside traditional office hours.
To Apply: Send your current resume and cover letter to Sarah Carroll, SHRM-CP, Director of Talent Development & Morale at [email protected] or fax to 757-622-3663 or mail to 232 E Main Street, Norfolk, VA 23510.
VisitNorfolk is a non-profit Destination Marketing Organization dedicated to helping both business and leisure travelers make the most of their visit to Norfolk, Virginia – “the heart of the Virginia Waterfront.”