Delone Catholic High School has an immediate opening for a full-time Director of Strategic Communications.
The Director of Strategic Communications is an integral part of the team charged with advancing the mission of the school. Reporting to the Principal, this professional is responsible for creating and administering the school’s marketing communications mix and ensuring that prospective and current students and families as well as alumni and members of the community are aware of Delone Catholic HS, its programs, services and success stories.
Ensure all communications adhere to Delone Catholic HS style guide and brand qualities
Develop and design strategic marketing communications plan and materials utilizing all elements in the marketing communications mix (advertising, public relations, sales promotion, personal selling and direct marketing) to keep parents, students, alumni and donors inspired and informed about Delone Catholic High School in coordination with the Director of Enrollment Management and the Office of Diocesan Communications as needed.
Manage media relations to include regular communication with local media to promote the school, its students and alumni.
Partner with the Director of Advancement to plan, publish and distribute the bi-annual Delone Today magazine.
Work closely with Director of Enrollment Management to support the effort to cultivate prospective students for the school through creative and consistent marketing communications.
Support admissions events with targeted marketing communications.
Support Advancement Events with targeted marketing communications.
Create and oversee social media calendar and content plan to include all school organizations.
Record, review and potentially publish school events, student and alumni success stories, classroom happenings, faculty awards and recognition and general school news.
Vigilantly monitor all social media content, posts, comments, etc. and be aware of the impact of outside comments to the school’s brand and mission.
Ensure all activities are thoroughly and effectively integrated into and coordinated with annual fundraising and external relations programs of Delone Catholic High School.
Maintain professional affiliations and enhance professional growth by keeping abreast of latest trends in communications.
Maintain the Delone Catholic website through information provided by others in the school, as well as ensuring all information is up-to-date and corrected as needed.
Review all school photos for appropriateness and possible publication in the school yearbook, on the school website and in any other school-related marketing communications.
Attend all Diocesan-sponsored marketing/communications events and seminars.
Required Knowledge, Skills and Abilities:
Uphold the morals and values of the Catholic Church and the mission of Delone Catholic High School.
Able to focus on achieving goals, highly motivated and willing to be a collaborative team player.
Able to organize and establish priorities effectively.
Able to develop fundraising and budgeting plans, think creatively and strategically and manage multiple areas of activity simultaneously.
Possess excellent verbal and written communication skills, experience in writing successful proposals, good computer skills, excellent knowledge of technology integration and working knowledge of advancement databases.
Possess excellent organizational and interpersonal skills and an ability to write effectively under pressure.
Maintain knowledge of current policies and best practices through continuing education, attendance at conferences/workshops and participation in professional organizations.
Bachelor’s degree or higher from an accredited university or college in Business, Communications, Marketing or a related field.
A minimum of 3 years’ experience in public relations, marketing or advancement, with a demonstrable track record of success.
Demonstrated knowledge and experience with Social Media platforms.
Proficiency in the following software packages desired:
Microsoft Office Suite (Word, Excel, PowerPoint)
Adobe Creative Suite (Photoshop, InDesign, Illustrator,)
Content Management Systems
Email Marketing Software
Social Media Management Tools
About Delone Catholic High School
Delone Catholic High School is a regional high school named for Charles J. Delone, Esq., a prominent Catholic attorney of Hanover, who donated the land and the funds for the construction of the original building. The facilities that had been the education center for elementary and high school were destroyed by fire in 1938 which precipitated Mr. Delone's generous donation. The cornerstone of the new school was laid in 1939 and the new building was dedicated by Archbishop Amleto Giovanni Cicognanni, Apostolic Delegate to the United States, on Sept 2, 1940. As a tribute to Mr. Delone, the school bears his name and its athletic teams have adopted his title "Squires" and "Squirettes." Delone Catholic High School continues to serve the youth of parishes in Hanover, McSherrystown, Littlestown, Spring Grove, Abbottstown, New Oxford, Bonneauville, Gettysburg, Fairfield, Westminster, Emmitsburg, Reisterstown, Taneytown and Glyndon as well as non-Catholics from the Adams/Hanover area and northern Maryland. There are also international students from several countries enrolled at Delone Catholic