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University Advancement, College of Arts & Sciences has an outstanding opportunity for a Digital Communications Specialist.
POSITION PURPOSE The University of Washington’s College of Arts and Sciences has a wonderful opportunity for a Digital Communications Specialist who will support the College of Arts & Sciences digital communication efforts.
The Digital Communications Specialist will provide strategic and tactical marketing and communications support to the College’s leadership team as well as departments across the College, focusing on digital communications and media. Under the direction of the Associate Director for Advancement Communications and in close collaboration with the Senior Director of Marketing and Communications for the College, this position is responsible for creating a plan to leverage the College’s digital assets, including managing social media channels and assisting with website content strategy and development as well as email marketing communications support.
DUTIES AND RESPONSIBLITIES The College of Arts & Sciences is the largest unit on campus and graduates nearly 70% of the alumni of the University. The College's audiences are extremely diverse. It is a very complex system that requires a large amount of collaboration and consensus-building. This position requires an understanding of diverse cultures and behaviors.
This position is responsible for developing and implementing effective communications strategies and tactics that represent the College and the UW at the highest level. This position will interact with and develop materials for a myriad of constituencies – including donors, alumni, students, faculty and staff, and the general public. This position will work closely with other marketing communications and advancement professionals across the College and UW to ensure consistent messaging that positions the UW as a leading institution. Duties and responsibilities include:
Develop and facilitate a plan to leverage the College’s social media channels, including scheduling and developing posts and sharing content generated through other internal and external outlets.
Work closely with the Marketing Communications Operations and Traffic Manager to schedule projects related to social media and maintain a social media calendar for the College’s channels.
Work closely with marketing communications colleagues, communicators across the College and Central UW communicators to promote the College via social media and the web.
Work closely with the Senior Director of Marketing Communications to highlight key priorities and stories through social media efforts, includes writing content and posting to the various communications channels.
Develop content strategy and create content for the College’s web properties.
Work closely with the College’s web team to assist with content strategy and development for College-wide sites and redesigned or re-themed departmental sites.
Develop and prepare written content as assigned for the College of Arts and Sciences websites, including conducting interviews with faculty, guests and students; writing stories and news articles; posting material directly to the College’s website; updating event listings; and monitoring the websites to maintain fresh content.
Manage content development for high level Colleges pages in collaboration with Director of Editorial Content. Support content development and management for the ArtsUW website with the web team, Marketing Communications Specialist and other arts division contacts.
Provide outstanding customer service and strategic communications consultation to the College and departments, centers and institutes and professionally represent the College and the University of Washington in all interactions. Assist with content consultation and review for email communications, including invitations and newsletters, as needed.
Work together with the Associate Director of Advancement Communications, Marketing Communications Specialist and the Advancement Services team to organize and oversee quarterly roundtable meetings with department communicators, on topics ranging from communications best practices to donor relations.
Work closely with the departments within the College’s four divisions to support their e-newsletter efforts through audience, consultation and content review, in collaboration with the College’s Digital Communications Steward.
Other projects as assigned by the Senior Director of Marketing and Communications and/or the Associate Director of Advancement Communications.
From time to time, oversee the efforts of student workers on projects.
Core Effective communications: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc.
Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results.
Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization.
Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience.
Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs.
Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW’s commitment to inclusiveness and diversity.
REQUIREMENTS Bachelor’s Degree in communications, marketing, journalism, English, or related field and two years of diverse experience in marketing/communications or public relations. Equivalent combination of comparable knowledge and skills may substitute for education and/or experience.
Proven expertise in developing targeted messages and communications for social media and the web. Experience managing social media channels in an organizational setting (either for a client or in-house).
Experience working with website content management systems; Drupal experience a plus.
Experience working successfully in a collaborative environment.
Must be adept at organizational proficiency and project management, including the ability to prioritize work and juggle multiple projects simultaneously.
Must be able to work in a team environment as well as independently. Must be flexible in a fast-paced setting and able to work under deadline pressure.
Must be customer service-minded in the interaction, strategic planning, and execution or implementation of all projects.
Demonstrated success in building and gaining consensus on creative initiatives and directions within a team environment as well as through open/general outreach efforts.
Capacity to work professionally with many constituencies (e.g., staff, faculty, students, alumni, friends, vendors, donors and volunteers).
Proficient in the use of Microsoft Office for the PC.
DESIRED Experienced working in the Adobe Creative Suite (includes InDesign, Photoshop, Acrobat, etc.) and some HTML expertise.
Experience with higher education institutions and/or marketing in a complex organizational environment.
Experience in photography and/or videography, a plus.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
BENEFITS As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position, click here.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready.
Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.