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Assistant Director of Marketing and Content Strategy
St. Lawrence University
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Assistant Director of Marketing and Content Strategy

St. Lawrence University

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Details
Posted:
December 23, 2019
Location:
Canton, New York
Employment Type:
Full-time
Organization Type:
Higher Education Institution
Required Education:
Bachelor’s

St. Lawrence University invites applications for an Assistant Director of Marketing and Content Strategy position. Reporting to the Director of Marketing and Content Strategy, the Assistant Director will be one of St. Lawrence’s lead creative storytellers responsible for advancing the national visibility of the University in the marketplace. The position will be responsible for developing compelling and motivating written content for the University’s website, promotional materials, and integrated marketing campaigns. The person will be a creative and strategic thinker who can amplify the impact of the content they are developing by finding new, strategic ways to maximize the use of what they create.

Primary duties include but are not limited to the following:

  • Research, write and edit feature stories
  • Serve as the lead admissions content liaison and content developer for all printed and many digital enrollment communications
  • Assist in the creation of innovative and compelling marketing campaigns that will drive enrollment
  • Generate story ideas for University channels that align the University’s personality and messaging platform with the needs of Admissions, Advancement, and other departments.
  • Collaborate with Communications colleagues and campus partners to take projects from concept to completion on time
  • Assist the Director of Marketing and Content Strategy with conducting competitive brand research and analysis

Interested applicants must apply online at http://employment.stlawu.edu uploading all required materials which are defined in the “special instructions to applicant” section. Review of applications will begin immediately and continue until the position is filled. Questions about the position may be directed to Megan Keniston, Director of Marketing and Content Strategy at [email protected].

All offers of employment are contingent upon the finalist successfully passing a background (including criminal records) check.

Located at 23 Romoda Drive, Canton, NY, St. Lawrence University is an Equal Opportunity Employer. For additional information about St. Lawrence, please visit http://www.stlawu.edu.

Minimum Qualifications

  • Bachelor’s degree; English, communications, journalism, marketing, history, or other writing-intensive field is preferred
  • 1-3 years of related work experience
  • Excellent writing, grammar, and editing skills, including experience with and knowledge of feature writing, writing for marketing purposes and writing for print and digital mediums
  • Proven skills in creativity, analysis, and problem solving, and the ability to evaluate, synthesize, and incorporate ideas and feedback from multiple stakeholders; ability to synthesize complex ideas and concepts into compelling writing
  • Ability to work independently as well as within a team to meet deadlines
  • Possess the cross-cultural abilities to build relationships and work effectively with diverse groups of students, colleagues, and community members

Preferred Qualifications

  • Design, photography, and quick video creation experience
  • Familiarity with higher education or a nonprofit setting

NOTES:
Employer will assist with relocation costs.

Additional Salary Information: Competitive Salary and Comprehensive Benefits Package
About St. Lawrence University
Located at 23 Romoda Drive, Canton, NY, St. Lawrence University is a coeducational, private, independent liberal arts institution of about 2,400 students from more than 40 states and 40 nations. The educational opportunities at St. Lawrence inspire students and prepare them to be critical and creative thinkers, to find a compass for their lives and careers, and to pursue knowledge and understanding for the benefit of themselves, humanity and the planet. Through its focus on active engagement with ideas in and beyond the classroom, a St. Lawrence education leads students to make connections that transform lives and communities, from the local to the global. The University is committed to and seeks diversity among its faculty, staff and students. Such a commitment ensures an atmosphere that is diverse and complex in ways that are intellectually and socially enriching for the entire campus community. Applications by members of all underrepresented groups, as well as from individuals with experience teaching or working in a multicultural environment, are encouraged. St. Lawrence University is an Equal Opportunity Employer. For additional information about St. Lawrence, please visit http://www.stlawu.edu.
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