Join our community and experience Emerson College!
Contribute creative, editorial, and production ideas to the development of the strategy of the Alumni Digital Engagement team and be responsible for many aspects of its day-to-day execution.
Be part of a new team, whose objectives are to develop, execute and measure a new alumni-centric digital engagement plan inclusive of social media, email, web, giving platforms, video assets, crowdfunding as well as new content and channels that will be developed over time.
Report To: Director, Digital Alumni Engagement Key partners: teams across Institutional Advancement and Emerson College to support the expansion and improvement of Alumni Engagement and Fundraising strategic initiatives via digital media. Direct Reports: None Students Supervised: One
Key Functions of the Position:
Create and deploy a social media content plan
Run day-to-day engagement with alumni on social media channels
Create and deploy alumni emails
Write, edit and post content and events to alumni web pages
Support the coordination and deployment of video assets
Support for the design and deployment of digital fundraising campaigns
Responsible for a limited number of non-digital communication projects for the department, including some deliverables for Expression magazine and additional projects pending capacity
Other duties as assigned
Bachelor's degree required in marketing, communications or equivalent experience.
3-5 years of experience producing digital content and managing email, website and social media marketing in an agency, higher-education, or in a complex fundraising environment.
Highly developed skills in communications writing and editing for digital channels.
Journalistic, storytelling and marketing intuition; ability to identify and react to trending topics.
Self-starter who can recognize or create opportunities and move quickly to capitalize on them.
Ability to multitask, organize and meet very distinct deadlines.
Ability to work collaboratively across the organization to bring ideas to life, execute projects optimally, and manage expectations of colleagues in a productive manner.
Proven experience in developing digital and print content with a focus on advancing organizational goals and objectives.
Demonstrated computer competency with common production software suites, such as photo editing, email, events and crowdfunding marketing tools, and analytics reporting software. Some design experience is a plus.
Some knowledge and passion for Emerson College and our alumni community.
Knowledge and experience with the implementation of best practices in digital marketing, social media, and email marketing. Experience working in higher education, alumni engagement or fundraising is a plus.
Ability to work cooperatively to achieve common goals; support collaboration and the sharing of information.
About Us Emerson College is the nations only four-year institution dedicated exclusively to majors in communication and the arts in a liberal arts context. Its main campus is located in the center of the dynamic multicultural city of Boston, in close proximity to major publishing houses, arts institutions, and research centers. The college also has campuses in Los Angeles and the Netherlands. Emerson College enrolls over 4,300 graduate and undergraduate students from more than 70 countries and all 50 states.
Diversity Statement Emerson College believes diversity enriches the educational experience by providing students with the opportunity to learn from individuals who may have different backgrounds, experiences, and perspectives. Engagement with diversity in the curriculum, in our co-curricular offerings, and all other aspects of the College enhances the personal and intellectual growth of all members of our campus community. Emerson is committed to strengthening communities, including our workplace, by fostering the development of the intercultural competencies necessary for meaningful citizenship in an increasingly complex, pluralistic society. Emerson College does not discriminate on the basis of sex/gender in its educational programs or activities. Emerson has designated the Associate Vice President, Title IX, and Clery Coordinator to respond to inquiries regarding the College Sexual Misconduct Policy. The Title IX Coordinator may be reached at 8 Park Plaza, Transportation Bldg, Room 230 Boston, MA 02116; Telephone: 617-824-8999; email: [email protected]
Annual Clery Report n accordance with the federal Clery and Campus SaVE Acts, Emerson College commits to providing all current and prospective students and employees with access to the annual campus security reports for each of our campuses. This report may be accessed from the Emerson College Police Department website.
Emerson College is the nation’s premier private college dedicated exclusively to majors in communication and the arts in a liberal arts context. It is located in the theater district in the dynamic multi-cultural city of Boston in close proximity to major arts institutions, media outlets, and research centers. The College enrolls 3,783 undergraduate students and 641 graduate students from 71 countries and 48 states. Emerson College is committed to an active, intentional, and ongoing engagement with diversity – in its people, in the curriculum, and in the College’s intellectual, social, cultural and geographical communities. Our inclusive excellence framework recognizes that institutional excellence comes from fully engaging with diversity in all aspects of institutional activities. Members of historically under-represented groups are encouraged to apply.