| The Social Media Specialist should be a proactive ideator who will collaborate with MarComm (Marketing & Communication) team members to tell the story of Curry College through multiple digital channels. Under the supervision of the Director of Public Relations, the Social Medial Specialist will manage and enhance the College’s overall social media presence through digital communications used to drive recruitment and brand related activities as well as key College initiatives. Responsibilities include but are not limited to: direct management of institutional social media channels and tools; audience (customer) service; collaborative consultation of department level social media channels; and generating on-brand content, including text, photo, video and other multimedia assets. The Social Media Specialist will also be expected to work some evening and weekend hours, when necessary. Essential functions: Social Media Content Development, Coordination, and Implementation: Proactively collaborate, create and distribute engaging social media content and campaigns on institutional social media channels, blogs, and online communities in order to acquire new audiences, engage followers, increase the College’s visibility, enhance brand, and disseminate relevant and useful information. - Create, develop and publish social media content;
- Create, develop and implement social media advertising and fundraising campaigns;
- Execute the College’s social media plan with a focus on constituent acquisition and engagement;
- Research new tools to increase overall social media campaign effectiveness;
- Develop, recommend, and enforce social media policies and guidelines;
- Monitor and participate in online conversations to nurture the Curry College brand and messaging in social media spaces;
- Monitor brand reputation and escalate potential crisis issues to the Director of Public Relations and/or Associate Vice President of Marketing and Communications;
- Implement techniques to drive user engagement and action;
- Maintain a full understanding of social media topics including but not limited to higher education industry and our various target markets;
- Identify and engage with social media experts and influencers;
- Generate reports with key metrics on social media campaign performance; Review KPIs of each social media channel, perform statistical analysis, and produce monthly reports;
- Monitor and benchmark peer and aspirant institutions’ social media activity and results;
- Manage institutional social media accounts, including but not limited to: Facebook, Twitter, Instagram, LinkedIn, YouTube, and more. Incorporate additional and new channels and tools as appropriate.
Collaboration with Internal and External Relations: - Engage with department social media channel owners across campus (e.g. Athletics, Academic Affairs, Admission, Alumni/Development, CE/Grad, and Student Affairs) and provide consultation on social media best practices to build audiences and increase engagement in those areas;
- Present and promote plans and ideas to supervisor and appropriate colleagues and administrators on social media trends.
Content Development: - Work closely with all members of the digital communications, marketing, and creative teams on the creation and maintenance of content for curry.edu.;
- Cover a variety of events in the field, report, and capture photo and/or video assets to use for digital channel dissemination;
- Regularly analyze digital channel data and analytics, make adjustments to personalization campaigns based on data. Monitor trends in social media applications, tools and platforms.
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