The Assistant Director of Communications and International Admission is responsible for the collaborative development and implementation of a marketing communications strategy for undergraduate enrollment. This position also works directly with international and domestic students through the college search, selection, and enrollment processes. In addition to communications and recruitment responsibilities, this individual works alongside members of the Office of Admission at official university events on- and off-campus.
Essential Functions (those critical for the position):
Research, develop, and implement an enrollment marketing communications plan designed to deliver exciting content, including mail, web, and social and digital advertisements, to prospective students and families in international and domestic territories.
Serve as the content provider for communications for the Admission Office, and produce information that is up-to-date and relevant to the admission cycle.
Collaborate with the Marketing department in the creation of visual and written content for both digital and print admission publications.
Oversee social media accounts (e.g. Instagram, Twitter, Snapchat, etc.) in partnership with the Marketing department.
Management of international recruitment, including the development and implementation of armchair recruiting activities.
Assist international students throughout the college search, selection, and enrollment processes.
Management of domestic recruitment territories, including representing the university at on- and off-campus recruitment events.
Stay up-to-date with digital technology developments, as well as research regarding connecting with Generation “Z.”
Other Responsibilities (those important for the position):
Assist with special projects which support enrollment goals
Other duties as assigned
Required Qualifications (education, including degree level and major; training; other knowledge; years of work experience; skills; and abilities, including physical, critical to position):
Minimum of two years of related experience
Microsoft Office proficiency (particularly with Outlook, Word, and Excel)
Adobe Creative suite experience
Excellent written communication skills with ability to produce communications in a creative or technical voice, including e-mails, newsletters, reports, website content, social media posts, press releases, and a variety of other communications
Superior oral communication, interpersonal, and presentation skills
Strong organizational, detail, planning, and time management skills
Abilities to prioritize and work on multiple projects
Abilities to work effectively with students and other campus departments, as well as independently and within a team
Demonstrated success working with diverse populations
Commitment to enrolling a diverse student body
Ability to articulate the value of a liberal arts education for women
Ability and willingness to travel domestically (and possibly occasionally internationally) by ground and air and to work nights and weekends as needed
Valid identity documentation for international travel
Valid United States driver’s license with minimal violations
Final candidates will be subject to criminal history and motor vehicle background checks
Preferred Qualifications (education, including degree level and major; other knowledge; years of work experience; skills; and abilities desired for position):
Previous work history in marketing, communications, or higher education
Experience in girls’ or women’s education
Knowledge of international higher education recruitment practices, procedures, and enrollment trends
Experience with Technolutions Slate CRM
Working knowledge of graphic design including typography, spatial orientation, image manipulation, and basic design elements
Basic knowledge of HTML
About Hollins University
Hollins University, located in Roanoke, Virginia, offers an intimate undergraduate experience for young women in a tight-knit community. Celebrating a traditional liberal arts and sciences curriculum, the range of academic offerings includes 28 majors and vibrant co-curricular programming in leadership, internships and undergraduate research. Graduate programs are co-educational and primarily low-residency.