The Educational Theatre Association (EdTA) seeks a dynamic Salesforce/Email Marketing Manager to build and manage marketing journeys through automation focused on member engagement and retention. You will partner with Content team and across other departments to drive day-to-day execution of our email communication and engagement strategies.
Create and develop content-rich loyalty and nurturing programs using consumer insights data and marketing automation tools including Salesforce Marketing Cloud & Pardot.
Execute email marketing strategies to retain current members and convert non-member leads into new members.
Build email messages, templates and multi-step campaigns using marketing automation tools.
Evaluate email campaign data to optimize performance and results.
Build landing pages and forms for lead capture and progressive customer profiling.
Lead and assist Content team in the utilization of Salesforce and Pardot to maintain accuracy of the databases.
Analyze and report on email marketing efforts and performance metrics.
Manage schedules, resources and delivery dates to ensure projects meet deadlines.
Ensure compliance with branding guidelines and content across all channels, as well as applicable regulatory requirements.
Ensure all email campaigns leverage current best practices.
Education and Experience Required:
Bachelor’s Degree in Marketing, Communications, Business or Technology.
3 - 5 years of professional experience in managing customer journeys and campaigns through marketing automation tools such as Pardot and Salesforce CRM.
Salesforce certification is preferred.
Experience working with a membership association or a non-profit organization is preferred.
Theatre or arts interest or background is a plus.
Skills and Qualifications:
Proven experience in using marketing automation tools and technologies to facilitate engagement and conversion.
Proficiency in Microsoft Office Suite, Adobe Creative Suite, and Pardot or Salesforce Marketing Cloud.
Experience with an email service provider system.
Deadline driven with strong attention to detail
Excellent communication skills, both written and verbal
Ability to effectively collaborate with Content team members and coworkers in other departments
Ability to effectively plan, be flexible, and be resourceful in managing workflow to meet deadlines.
Strong project management skills, including the ability to take initiative, multi-task and prioritize multiple projects
Calm, patient, diplomatic, and confident demeanor in working with staff, management, and vendors
Positive, team-oriented attitude
Ability to think and act independently, within one’s authority
Internal Number: 2019-131
About Educational Theatre Association
The Educational Theatre Association is an international nonprofit association with more than 139,000 active members. EdTA’s mission is shaping lives through theatre education: honoring student achievement in theatre; supporting teachers by providing professional development, resources, and recognition; and influencing public opinion that theatre education is essential and builds life skills. EdTA is the home of the International Thespian Society, an honorary organization established at nearly 5,000 schools, that has inducted more than 2.4 million theatre students since its founding in 1929. EdTA also produces the International Thespian Festival and publishes Dramatics magazine in print and online for high school theatre students, and Teaching Theatre, a journal for theatre education professionals. The Educational Theatre Foundation is the philanthropic arm of EdTA.