Reporting to the Deputy Director for Annual Fund Programs, the Associate Director plays a key role in the planning, implementation, and management of annual fund solicitations. S/he is a strong project manager, responsible for overseeing direct mail and e-mail project implementation, helping to develop and execute broad-based fundraising strategies, and working with multiple external vendors and internal constituents to bring projects to completion. To succeed in this role, candidates must be proactive in partner and vendor management, anticipating problems that may arise and quickly and independently resolving unforeseen situations along the way.
Projects may involve start-to-finish execution of given projects or coordination and oversight of a defined aspect of a project, depending on the needs of the office at the time. The Associate Director will also be expected to coordinate direct mail and e-mail activities with telemarketing and personal solicitation strategies.
Responsibilities include, but are not limited to:
Work with annual fund partners and colleagues on direct marketing solicitations to implement strategy, timing, messages, segmentation, and population definition. Expected to anticipate and interpret needs of partners and colleagues, and be flexible with changing timelines.
Regularly communicate project status and changes in project timeline or scope.
Collect, integrate, and apply input to direct marketing strategies and projects from internal and external stakeholders.
Proactively provide recommendations and best practices to improve services to partners.
Guide and implement direct marketing solicitation strategy and mailing list segmentation as defined by each fund's plan for the year. Associate Director may develop the strategy for project execution.
Guide and participate in the creation of direct mail and e-mail content, including working with other staff to craft effective solicitations.
Proactively manage graphic designers, production artists, print vendors, mail houses and postal authorities, from bidding process to completion of project.
Submit database query requests for mailing lists to database technical team. Manage data query projects with database team to ensure accuracy of the list. Create electronic data files of mailing lists for annual giving solicitations and related mailings.
Proofing detailed data for personalization and verification for personalized mailings, as needed.
Independently analyze data related to solicitation result tracking, segment composition, and population performance. Provide cost-benefit analysis of direct marketing projects outlining the return on investment.
Employ new or alternative solutions to existing problems or issues. Lead others to solve moderate to complex problems.
Act as resource for colleagues of lesser experience, providing knowledge, guidance and leadership. The Associate Director will be expected to take a leadership role in training new colleagues on all aspects of direct marketing-strategy, creative development, assessment, and production.
Associate Director will work across academic units within the University.
Assist with the planning and execution of Columbia Giving Day.
Bachelor's degree required, including a minimum of four years of related experience required. Must use good judgment and treat confidential information with care and discretion. Strong initiative, creativity, organizational ability, and attention to detail. Ability to travel for purpose of press checks and vendor site visits. Experience working with current office-related technologies and software (Microsoft Office, especially Excel) and be able to adapt to future technology as it develops. Ability to lift 20 pounds.
Must have the ability to work independently and creatively, prioritize and complete assignments in a timely manner. Must have demonstrated problem-solving skills and initiative in follow-up.
Database marketing background, experience with Adobe design and/or InDesign, and experience in higher education a plus.
Demonstrated experience with project management skills with a variety of internal and external stakeholders, including ability to develop and manage project management systems; must possess ability to handle multiple projects in a fast-paced environment with strong attention to detail. Demonstrated experience with, and comprehensive understanding of, the use of direct mail, e-mail, and telemarketing to generate and sustain annual support. Demonstrated ability to plan, organize, and implement solicitation efforts for large numbers of prospects and multiple segments. Demonstrated ability to work effectively with diverse constituencies and effectively develop relationships that enhance overall development goals.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 504837
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.