Position Summary: An opportunity to work on an outstanding portfolio of brands, which significantly contribute to the overall volume and profitability of Pernod Ricard USA. The portfolio of products include: Absolut Vodka, Malibu Rum and Kahlua Coffee Liqueur. All three brands have a strong innovation strategy and a trade advocacy force of over 130 individuals. This role represents an opportunity to build and execute programming with a high level of impact and reach.
The Brand Activation Manager will play a critical role on the headquarters marketing team as the bridge between strategic planning and market execution. As a key representative of all 4 brands, this individual must be a highly skilled communicator with the business acumen to collaborate with an influence various cross functional stakeholders (i.e. PRUSA Sales, Field Activation, Chains Division, Brand Marketing, Finance, Senior Sales and Marketing Management, Operations and Support Agencies).
The Brand Activation Manager is responsible for the delivery in market of “below the line” strategies and programs, in line with each brands strategy. The Brand Activation Manager is also responsible for assisting the field sales team to ensure these programs are tailored to channels and market needs. This role is also in charge of leading communication to the Chain Group and supporting the Chain Team.
Provide support and guidance to sales teams for the localization and market-level execution of brand plans.
Ensure activation playbooks, priority calendars and selling tools are catered to relevant channels and subchannels; allowing for effective localization.
Ensure upfront alignment with sales teams by integrating their feedback and needs early in the process, through regular communication and direct market field observation.
Manage a portion of the priority market budgets across the portfolio in partnership with the Market Activation Managers and Directors.
Ensure budget is optimized in each market to deliver against the annual plan objectives.
Analyze performance of each program and derive learnings from it, in collaboration with Brand Marketing and sales teams.
Define role, objectives, KPIs and priorities for sampling agency. Monitor their activity and provide them with regular support and information on each brand’s priorities throughout the year.
Analyze competitors activations in collaboration with sales teams across different markets.
This role requires a deep understanding of the U.S. On-Premise and Off-Premise universe and dynamics, as well as wide knowledge of Adult Beverage brand activations in that channel. You must have strong relationships, communication and influence with internal stakeholders, namely Brand Marketing teams, Division/Chains/Field Marketing and Sales teams, Digital and Prestige teams, as well as with external agencies. This individual should have a working knowledge of digital marketing (social media, eCommerce, etc).
This position may travel up to 30% of the time.
Bachelor’s degree in marketing, business or related field. MBA is a plus.
Minimum of 4-5 years’ experience, minimum 2 years U.S. Adult Beverage experience.
Trade Marketing, marketing or Sales experience required.
Strong presentation/communication skills.
Experience in developing brand activations.
Experience in managing agencies.
Experiencing in managing Experiential Agencies.
Experience in Adult Beverage sales.
Experience in project management and ability to work within a cross-functional team of diverse stakeholders.
Event and/or experiential marketing is a plus.
Proficiency in Microsoft Office Suite; particularly skillful in MS Excel and MS PowerPoint.
Fluency in written and verbal English.
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry – and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Company Perks & Benefits
Agile working environment with remote working capabilities
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
*Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
*Offers will be subject to United States local terms.
About Pernod Ricard
Pernod Ricard is the No. 2 company worldwide in Wines & Spirits with consolidated Sales of € 8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005), and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the industry: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard employs a workforce of around 18,900 people and operates through a decentralized organization, with 6 “Brand Companies” and 86 “Market Companies” established on each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values guiding its expansion: entrepreneurial spirit, mutual trust, and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.