Associate Director, Digital and Audience Engagement (Marketing Manager 1)
Job Code: 4901
Grade: J, 100% Exempt Job Purpose: The ideal candidate will develop strategies that span all digital channels and donor audiences managed by the Office of Development (OOD) in support of priority fundraising initiatives for Stanford University. This role provides strategic digital marketing and engagement leadership for OOD, developing content strategies, setting digital voice and tone standards, and ensuring communication and engagement activities align with measurable goals.
This position will be responsible for shaping the content strategy of giving.stanford.edu and other core philanthropic properties. S/he will develop audience insights and metrics, and use them to guide messaging strategies across multiple channels and mediums. S/he will be expected to partner with Direct Marketing and The Stanford Fund colleagues to develop compelling engagement strategies. In addition, driving cross-functional collaboration with communications colleagues, s/he will develop marketing, engagement, and storytelling frameworks that ensure OOD and Stanford fundraising objectives are being met - to connect to the right audience, with the right messaging, at the right time, and through the right channels.
Your Responsibilities will include:
I. Content and Marketing:
Develop and evangelize a framework of fundraising communication strategies for specific giving programs, campaign initiatives, and audiences
Partner to develop mixed media storytelling (video, data, written) frameworks in support of fundraising initiatives
Provide strategic guidance for digital proposal and digital stewardship experiences, ensure their quality and measures of success
Act as lead strategist on select digital projects, including websites and interactives, managing projects and team members
In collaboration with agencies and communications team members, partner to develop and evangelize voice and tone guidelines for key donor audiences/personas
Partner to develop email engagement strategies including e-newsletters and Marketo nurture campaigns
Provide ad-hoc story writing, content development, and video script writing support for campaign initiative projects
Contribute to the authorship of governance for social, email, web
Supervise and manage team members to achieve goals
II. Audience Engagement:
Leverage existing and develop new audience research activities to inform communication approaches
Develop strategies to measure audience engagement over time
Manage strategies for audience journey mapping and persona development and their application and measurement
Lead the strategic development of the audience research framework, in partnership with SAA (Stanford Alumni Association)
Supervise and manage team members to achieve goals
III. Social and Advertising Strategy & Partnerships:
Create and nurture cross-campus partnerships to help promote fundraising priorities through existing social and email channels
Partner to identify opportunities for cross promotions through traditional print (Alumni/school magazines), digital, environmental, and events
Partner to develop SEO and SEM strategies in support of fundraising initiatives
Supervise and manage team members to achieve goals
To be successful in this position you will bring:
Bachelor's degree and 7 years of relevant experience; or a combination of education and relevant experience.
Previous experience in product, program and/or services marketing.
Experience with digital, web, print, social media marketing.
Ability to lead cross-functional teams toward a common goal.
Experience with project management and the ability to manage multiple projects simultaneously.
Experience with market research and data analysis.
Understanding of how to implement effective marketing programs across multiple channels.
Creative problem solving with strong critical thinking skills.
Strong written and oral communication and presentation skills.
Prior experience in planning and managing program budgets.
Working Conditions:
Occasional work on evenings and weekends.
Why Stanford for you: Imagine a world without search engines or social platforms. Consider lives saved through first-ever organ transplants and research to cure illnesses. Stanford University has revolutionized the way we live and enrich the world. Supporting this mission is our diverse and dedicated 17,000 staff. We seek talent driven to impact the future of our legacy. Our culture and unique perks empower you with:
Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Enjoy a film screening, or listen to a renowned author or global leader speak.
A caring culture. We provide excellent retirement plans, generous time-off, and family care resources.
A healthier you. Climb our rock wall, swim in our Olympic-sized pool, or choose from hundreds of health and fitness classes at our world-class exercise facilities. We also provide highly competitive health care benefits.
Discovery and fun. Stroll through historic sculptures, trails and museums.
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
How to apply:
We invite you to apply for the position by clicking on the Apply for Job button. To be considered, please submit a cover letter and a resume with your online application. The cover letter should briefly describe why you believe you are a good fit for this position.
Additional Information
Job:
Location: Office of Development, Redwood City, California, United States Schedule: Classification Level:
To be considered for this position please visit our web site and apply on line at the following link:stanfordcareers.stanford.edu
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.
