The Vice President for Alumni & College Relations is a senior officer of Berea College and reports directly to the President. S/he shall provide leadership for Alumni Relations, Development, and Marketing & Communications and serve on the President’s administrative team. S/he is responsible for seeking funds for current programs, capital improvements and endowment, disseminating information about the College, and expanding the circle of alumni and friends who are concerned with the welfare and development of the College.
As a member of the Administrative Committee, the Vice President participates in the development, implementation, administration and assessment of all college policies and this person has direct and primary responsibility for those policies that relate to the duties delegated by the College By-Laws to this position.
The Vice President for Alumni & College Relations is expected to offer leadership and development for staff in all of the departments and areas for which he or she provides oversight:
Associate Vice President of Development Operations Associate Vice President of Alumni Relations Associate Vice President for Major and Planned Gifts Associate Vice President for Marketing & Communications Director of Campaigns and Strategic Initiatives Executive Director for Advancement Services
Minimum Qualifications Required:
Education required to ensure success in this position: • Bachelor’s Degree required; • Master’s Degree preferred
Experience required to ensure success in this position: • A track record of successful management of teams of professionals required. • Candidates with experience and expertise in the areas that comprise this division will receive prioritized attention: annual, major and planned giving fundraising; alumni affairs, and communications. • Experience in integrating the work of these units is essential.
Special skills, knowledge and abilities: • The successful candidate will demonstrate an understanding of and commitment to the unique mission, vision and values of Berea College. • The successful candidate should display a deep passion for Berea College and strong ability to convey its mission and identity. • Exemplary interpersonal skills are essential, as is the ability to affect favorably donors, alumni, faculty, staff, students, and community members. • Strong organizational, supervisory, team building, and leadership capabilities are essential. • Expertise and experience in alumni and college relations, marketing/communications/public relations, and fundraising in the non-profit arena are advantageous.
Physical requirements: • Ability to travel independently by car and/or plane throughout the United States • Ability to navigate campus/public buildings and grounds • Ability to occasionally lift up to 20 lbs.
Environmental conditions: • Extensive travel is required in the region, nationally, and (occasionally) internationally. • Professional office environment with interruptions and noise due to frequent visitors, students, staff and faculty
Ability to operate the following vehicles or equipment: • Standard modern office equipment: computer, phone, fax, etc. • Automobile- college cars/vans
Primary Duties and Responsibilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Regular and predictable attendance is essential. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Advance Berea’s Great Commitments (http://www.berea.edu/about/mission/) and related long-term and short-term goals in concert with the President and senior administrative colleagues. • Work closely with the President in all phases of his advancement activities. • Serve as a member of the College’s Administrative Committee and as an officer of the College. • Provide staff support for the Development Committee of the Board of Trustees, foster Trustee engagement and coordinate Trustee cultivation in partnership with the President. • Lead the planning and implementation processes for Alumni Relations, Development, and Marketing and Communications in accord with the College’s overall strategic planning goals and initiatives. • Provide leadership for the College’s fundraising activities • Work with the Administrative Committee in setting the College’s Annual Fund goal each year and take responsibility for meeting it. Support the strategic marketing efforts for the College through collaboration with all Alumni and College Relations departments. • Plan and execute capital campaigns for specific projects (the College does not anticipate a major, general capital campaign at this point, but should that change, the VP would play an integral role) • Support the success of Planned Giving initiatives such as building the pipeline for bequest commitments, the cultivation of gifts annuities, and additional complex planned giving instruments. • Support the strategic marketing efforts for the College through collaboration with all Alumni and College Relations departments. Demonstrate an understanding of integrating marketing platforms including social media, publications, media relations, and web. • Promote an “integrated and continuous learning environment” at Berea College through collaboration with all other Vice Presidents in teamwork development. • Provide leadership in developing assessment strategies and performance indicators for major programmatic areas within the Division. • Maintain, update and oversee staff metrics. • Provide leadership in identifying and responding to philanthropic trends that impact the College’s fundraising programs which include things like a vigorous donor acquisition program. • Oversee the creation and implementation of effective internal and external messaging and methods for College and advancement communications while maintaining records of donors and prospective donors. • Develop operating budgets for each of the departments over which he or she has responsibility, within guidelines established by the Campus planning processes and the Budget Committee. • Oversee a department of approximately 45 individuals using an empathetic, accountable, empowering and inspiring leadership style consistent with the Work Place Expectations of Berea College. • Provide collaborative management oversight, as a member of the Frost Committee, for the Historic Boone Tavern Hotel & Restaurant of Berea College, a significant gateway to visitors and potential donors of the College. • Embody and energetically promote values of caring, compassion, justice, integrity, inclusion, diversity, fairness, dignity and respect with all Berea constituencies. • Assist the President in his or her personal involvement in fundraising and donor cultivation. • Assist the President in other projects as they may be assigned, and assist the College in the attainment of goals and the enhancement of a positive, respectful learning environment.
Other roles/duties will be assigned as necessary to assist the College in the attainment of the goals set forth and the enhancement of a positive, respectful learning environment for all staff, faculty and students.
About Berea College
Berea College achieved national distinction as the first coeducational and interracial college in the South. With an emphasis on service to the people of Appalachia and beyond, Berea enrolls 1,600 students from 40 states and 70 countries. The College has a longstanding commitment to interracial education; here, people of different races seek to learn from and about each other, while also living together. Berea is among the most racially diverse private liberal arts colleges in the United States. It admits only students whose families are unable to afford the high cost of tuition and awards each of them a Tuition Promise Scholarship, meaning no student ever pays tuition. Berea’s students excel in the College’s supportive but demanding academic environment, and many are the first in their families to graduate from college. The College is one of nine federally recognized Work Colleges, and all students hold a position in which they work 10-12 hours per week. Washington Monthly Magazine has consistently ranked Berea in the top 3 of Liberal Arts Colleges for its success in educating and graduating academically talented, low-income students who become service-oriented leaders in their professions and communities; in 2016 and 2017, the magazine ranked it number 1.