| Description of Mission Impact: The Director of MarCom works with the MarCom team to promote Houghton’s programs, offerings, image, and reputation as a national leader in Christian liberal arts education by managing the creative voice and brand of the college in electronic, printed, and spoken forms, serving as the college’s primary news contact. Critical Relationships: The Director of Marketing and Communications reports directly to the Vice President for Planning and Innovation. S/he supervises the MarCom team in its key domains of marketing, content creation, design, media relations, web-coordination, and production. Key partners include the enrollment/admissions team, the advancement team, and the President’s Office. Essential Functions: - Leads and manages the Marketing/Communication area of the college including the following functions: marketing, advertising, media relations, creative services, web development and maintenance, sports information, the Houghton Magazine, and all communication needs of the college.
- Works closely with members of the Marketing/Communication team in the accomplishment of institutional goals and objectives.
- Develops alongside the MarCom team an integrated marketing plan that seeks increased admission applications, increased donors, and an increased regional and national media presence through public relations and advertising.
- Facilitates the development and promotion of content about Houghton’s programs, people, events, and other information that enhances the college’s image/reputation while supporting the institution’s overall mission and purposes.
- Serves as point of contact for all crisis or situational communication needs of the college.
- Promotes and assists in events and special activities related to Houghton College.
Success Profile: The successful Director: - Facilitates the development of vision, strategy, and tactics toward the accomplishment of goals.
- Collaborates with a team of creative and gifted individuals in a way that creates a positive and productive environment and fully utilizes the gifts of the team.
- Manages the timely and effective accomplishment of tasks.
- Discerns the kinds of communication that reflect positively on the image/reputation of Houghton College and implement them appropriately.
- Demonstrates commitment to accuracy and quality of work
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