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Tenet Healthcare is seeking a driven, innovative and motivated leader with strong experience in digital strategy and execution. Successful execution of the strategy will educate and inspire consumers to experience hospital services in areas such as pregnancy, heart care, emergencies, joint pain, and surgical weight loss.
Reporting to the Sr. Director, Digital Strategy, the Manager will drive strategy and execution of industry-leading consumer marketing for Tenet Healthcare and its Brands. Focus areas for the role include Paid, Owned, and Earned Media, in that order, across channels such as Web, CRM, and Social. The Manager must exhibit a high degree of comfort with technology, reporting, and analytics.
On strategic projects, the Manager will work with marketing, technology, and other cross-functional stakeholders to define the roadmap, capture business requirements, and deliver digital experiences that achieve desired business outcomes.
Leadership & Strategy
- Partner with Marketing, IT, and Agencies to craft Tenet Health�s digital vision and ensure that it supports key business objectives
- Partner with Agency on media strategy, planning, monitoring, ad optimization, and reporting
- Support development of consumer engagement strategy and roadmap which integrates Web, CRM, Social, and other consumer platforms
- Support consumer journey mapping process
- Develop and present business cases to senior management for approval
- Work with Legal, compliance, and IT on driving new initiatives and on-boarding vendors
Planning and Execution
- Translate an integrated marketing strategy into design, content and communication across digital channels
- Create and manage detailed project plans including key milestones, dependencies, and resources to manage execution of product roadmaps
- Support variety of project workstreams including strategy, campaign execution, experiments, optimization, and analytics
- Build, maintain, and reconcile digital marketing operating budget
- Track program expenses against budget and report variances
Product Management
- Develop product roadmaps that deliver innovation such as personalization, online scheduling, AI chatbots, and voice search, based on consumer insights leveraging best practices such as Agile development and design thinking
- Identify technology platform such as content management system, monitoring systems and serve as the expert for upgrades to functionality or capabilities.
Qualifications:
Qualifications 5+ years� experience with digital strategy development and execution with agencies to drive performance Strong understanding of digital advertising from media strategy, planning, monitoring, optimization to reporting Proficiency in marketing analytics, reporting, and tracking consumer journey to conversion Experience in product development from business requirements to wireframes (including UX) to go-live Comfort with marketing technology including content management systems, Google Analytics 360, Google Tag Manager, and Monetate Strong business acumen and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives Strong presentation skills and ability to synthesize complex information for variety of stakeholders Ability to work independently, be coachable, and work within a matrixed organization.
Education & Experience BA/BS in Marketing, Business Management, or Computer Science. MBA strongly preferred Background/interest in healthcare strongly preferred 5+ years relevant experience developing and implementing digital strategy Strong and proven track record/performance in managing complex projects
Personal Attributes Entrepreneur � Ability to work independently, with limited supervision, to hunt for solutions to a variety of organizational, technology and industry challenges and drive innovation Collaborative & Coachable - Confident with a commitment to ideas, but demonstrates self-awareness and empathy; a team player Communicator � Good listening skills and strong written and verbal communication ability Organized � Follows and evangelizes a process versus relying on individual brilliance Authentic - Has deep integrity and holds personal and professional values consistent with Tenet�s mission, vision and values
Job: Marketing Primary Location: Dallas, Texas Facility: 979-Dallas, Texas Job Type: Full-time Shift Type: Days
Employment practices will not be influenced or affected by an applicant�s or employee�s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship. |
