| SUMMARY
The Content Manager for Discover The Palm Beaches (DTPB) is responsible for leveraging research, analytics, marketing objectives and brand positioning to define, recommend and write/edit compelling content for new and existing print, digital and video products.
ESSENTIAL DUTIES AND RESPONSIBILITIES - Develops broad and encompassing content acquisition strategy that ensures the organization’s marketing goals
- Creates high-quality DTPB marketing content for multiple print and digital platforms
- Conducts regular content audits on ThePalmBeaches.com to ensure DTPB is telling authentic and engaging stories
- Leverages DTPB destination cities to create engaging web and blog content to increase our storytelling capabilities
- Establishes relationships with key stakeholders and community ambassadors across DTPB’s 10 key cities and 29 other municipalities to ensure the organization is always current with content across all channels
- Identifies, cultivates, and manage freelancer and blogger relationships
- Successfully employs SEO best practices to drive traffic to content and ensures knowledge of effective user experience in interactive products
- Captures, curates, designs, writes and produces all content and serves as brand voice for DTPB
- Copy-edits digital and print content for grammar/spelling to ensure overall accuracy, consistency, tone, style and branding
- Supports other content creators through collaboration on story ideas, copywriting, copyediting, and proofreading content
- Ensures a unified content calendar is followed and is relevant to key programs and initiatives
- Assists in creating and implementing content plans and all marketing messaging for web and print products across multiple pillars: meetings, leisure, travel trade and industry
- Supports Content Acquisition programs as directed for DTPB
- Maintains editorial standards, accuracy and quality for a consistent look and feel throughout content; ensures the brand voice is followed.
- Collaborates with internal and external partners within the community (hoteliers, attractions, etc.) and thought leaders to generate destination content
- Assesses the performance of content pieces by analyzing web traffic metrics, engagement rates, open rates, etc.
- Researches and determines best practices in content creation across the DMO landscape and implements across DTPB platforms
- Collaborates with Agencies of Record as needed
EQUAL EMPLOYMENT OPPORTUNITY
DISCOVER THE PALM BEACHES is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.
WORK ENVIRONMENT
Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work and some business travel. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
OTHER INFORMATION
This position description is meant to describe the general nature and level of work to be performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. |
