Brentwood Academy is a co-educational, independent, college preparatory school dedicated to nurturing and challenging each whole person – body, mind, and spirit – to the glory of God. Founded in 1969, Brentwood Academy is a non-denominational Christian school, located just outside of Nashville. Brentwood is committed to creating an environment that fosters academic and athletic excellence, with God as the foundation. Every day at Brentwood Academy provides an opportunity for students to grow and discover who God wants them to be.
The Director of Communications and Marketing is responsible for creative services, marketing, and online/electronic internal and external communication at Brentwood Academy. This includes implementation of annual communication and marketing plans that define our strategic efforts to promote Brentwood Academy. The Director of Communications and Marketing will provide expert counsel to school leadership and initiate plans to deliver key messages, ensure consistency and continuity, and reinforce the mission and goals of Brentwood Academy.
Major Functions and Responsibilities:
As the institutional storyteller, capture the ethos of the hallways, classrooms, stage, and playing fields and drive the content pipeline to consistently create and deliver compelling communications for the entire Brentwood Academy community;
Write news releases, post Academy news online and through social media, and cultivate relationships with local media representatives to generate positive news coverage; ? Help develop a strategic communication plan that supports internal and external communication efforts, incorporating consistent themes that support the strategic initiatives and priorities of the Academy;
Craft and drive a multi-year marketing communications strategy that supports institutional priorities and core mission;
Oversee crisis communication strategy, planning, and implementation;
Monitor all forms of media (web, social, print, email) to ensure that all constituencies receive timely and up-to-date information and respond to online feedback as appropriate;
Manage Brentwood Academy’s internet presence, including the website and all social networking channels (including Facebook, Instagram, Twitter, YouTube);
Maintain, prioritize, and implement overall project plan for website content, upgrades, and ongoing requests;
Work with the Development Office to coordinate print and electronic communications where needed, particularly during funding drives and campaign efforts;
Conduct demographic and market research as needed;
Manage and plan department budget including all advertising and publications expenses;
Manage, lead, and creatively inspire team of four;
Manage the collection of photographs and videos for the school’s website;
Oversee production of all publications and materials for web-posting. Working with the Director of Admission, assist with the production of recruitment materials to assure brand alignment and visual and editorial consistency. The Director will provide counsel in the production of collateral materials for a range of initiatives, including major school events;
Serve as the ambassador for Brentwood Academy’s brand and visual identity, including evaluation of all print and digital communication components. Educate and inform internal constituents about the importance of adherence to brand standards;
Assess and pursue marketing and advertising opportunities, including developing an advertising schedule in conjunction with the Office of Admission;
Create a communications strategy to foster relationships and partnerships with the residents of Brentwood and the greater local community
A bachelor’s degree or higher, preferably in journalism, communications, public relations, or a related field;
Five-plus years of relevant full-time experience in media relations – including reputation management, public relations, writing, editing, and publications project management in a business or educational setting;
Superior writing, speaking, and editing skills;
Experience creating and posting content to social media platforms (Facebook, Instagram, Twitter, YouTube)
Experience in crafting and placing compelling advertising content, including print, digital, and broadcast campaigns tied to Admission strategic goals;
Familiarity with AP Style Guide;
Strong leadership and interpersonal skills; ability to work effectively with colleagues and constituents, solve problems; and represent Brentwood Academy in the community
Interested persons contact: Jonathan K. Ball, Managing Associate, at email@example.com. All inquiries and nominations are kept confidential.
About Carney Sandoe & Associates
At Carney, Sandoe & Associates, we believe there is nothing more important than helping schools recruit and retain exceptional faculty and leaders.
Since our inception in 1977, we have worked successfully with over 1,800 independent, private, boarding, and charter schools in 48 states and 32 countries to provide exceptional faculty recruitment, head of school search, and strategic consulting services.
We take the time to learn the unique culture of each school, and we invest heavily in forming long-lasting relationships with our hiring contacts. Our recruitment process is a deeply personal one; we often visit our clients on campus to learn as much as we can about the inner workings of the organization.
In addition to assisting schools, CS&A helps teaching, administrative, and coaching candidates find their dream jobs. Over the past four decades, we have facilitated more than 32,000 hires all over the world. Just this past year, we placed more teachers, coaches, and school leaders than any other recruitment firm in the world.
The process of finding a job in education can be challenging and riddled with anxiety. Similarly, the task of finding inspiring faculty, or an outs...tanding new head of school, can feel overwhelming. At CS&A, we appreciate how important these responsibilities are, and we treat the process in a highly personalized and engaged manner.