Explore Asheville Convention & Visitors Bureau is seeking a Director of Content who can develop creative and effective content and social strategies and bring them to life to fuel and support broader marketing efforts. The position is focused on maximizing opportunities to enhance business strategies, primarily using online-based technologies and is charged with prioritizing, optimizing and sustaining the CVB’s presence across a variety of online mediums, social channels, email marketing and destination news platforms. The director will supervise and collaborate with the content specialist, manage the work of vendor partners, direct the Asheville Content Network of freelancers and work closely with other directors and teams within the marketing department. This position is also responsible for the development, accuracy and updates of editorial content on ExploreAsheville.com and its microsites, which, in total, receives approximately 5 million visits each year. Content will also flow into traditional PR efforts, e-newsletters, outside websites and other online initiatives.
Bachelor's Degree in Journalism, Communications, Marketing, Interactive Media, or equivalent.
Minimum three years of experience in digital communications and/or content marketing.
Proficiency with Microsoft Office Suite including Word, Excel, and PowerPoint.
Experience with Adobe Creative Suite.
Additional Salary Information: The selected candidate will be eligible for a performance incentive of up to 10 percent for personal achievement and an additional five percent tied to destination goal. This incentive is paid at the end of each fiscal year, following the successful conclusion of a 90-day probation period.
About Explore Asheville CVB
The Explore Asheville Convention & Visitors Bureau team helps to create and sustain a vibrant tourism economy by attracting overnight visitors and expanding the customer base for local businesses. We work on behalf of the Buncombe County Tourism Development Authority (BCTDA) to support local tourism partners including attractions, lodging, retail, recreation and the arts.
With over three decades of focused promotion, Asheville has become a top destination for travel, earning Lonely Planet’s 2017 #1 Best in the US Destination designation, among many accolades. Explore Asheville promotes the destination through out-of-market advertising and other marketing, public relations and sales initiatives, resulting in approximately 3.8 million overnight leisure visitors each year and a tourism economy that generates nearly $3 billion of annual economic activity in Buncombe County. The success of the tourism sector has been a big part of the economic vitality of Asheville, fostering new businesses of all kinds — including many new hotels that will generate additional customers, jobs, and millions of dollars of property and sales taxes.