The Fine Arts Museums of San Francisco are comprised of two iconic sites in San Francisco's beautiful parks - the de Young Museum in Golden Gate Park and the Legion of Honor Museum in Lincoln Park. As the largest public arts institution in the western United States, the Museums welcome more than 1.5 million visitors annually; present an ambitious schedule of more than 20 exhibitions per year; house a world-class collection of 151,000 important artworks that span more than 5,000 years; and have a member base of 105,000 households, the third largest in the U.S.
With the 2018 arrival of Director and CEO Thomas P. Campbell, the Museums are experiencing an exciting renaissance and have launched several innovative and groundbreaking projects that prioritize access, diversity, and inclusion. These include the de Youngsters Studio, a free interactive Children's play space; and Free Saturdays, which provide free admission and programs to all Bay Area residents.
The Director of Membership position is an exciting and unique opportunity for a creative and strategic leader to shape and grow one of the country's leading membership programs. The incoming director will oversee the museums' largest revenue stream, building on its success and taking it to new heights.
As a key member of the Development team, and reporting to the Director of Development, the Director of Membership is responsible for raising $12 million annually and creating and overseeing a comprehensive strategy for membership that maximizes revenue, enhances member engagement, and leverages the power of the large base. The Director oversees a team of 7 and collaborates closely with other teams to execute his/her vision.
Typical Duties and Responsibilities:
Oversee strategy for membership to achieve maximum revenue growth and enhanced member engagement. Responsible for raising $12 million annually from membership.
Establish ambitious but attainable annual and monthly revenue goals and projections, and continuously track against goal throughout the year.
Design and implement cutting-edge multi-channel strategies to attract and retain members; including mail, email, phone, online, onsite, etc.
Partner with Marketing and Visitor Services to create a comprehensive onsite campaign, aimed at increasing onsite conversions.
Use a data-driven approach to decision-making, employing surveys, focus groups, database information, tests, benchmarking, best practices, etc. to continuously improve efforts. Use this information to analyze ROI and to make changes to levels, benefits, and prices.
Develop a comprehensive member communication strategy that increases engagement and communicates impact.
Implement new technologies to improve efficiencies and optimize revenue, such as an auto renewal program.
Implement major overhaul to museum's $200,000 Members Fund strategy, with goal to dramatically increase revenue.
Employ complex data-mining tactics to maximize potential of current database, identifying prospects for membership upgrades, major giving, and planned giving.
Oversee strategy for member events and work with the Special Events team to improve member engagement through events.
Oversee an annual expense budget of approximately $1.5 million.
Work closely with Data Services to fully optimize the member database and ensure it is running smoothly.
Lead and mentor a team of 7, including direct reports: Assistant Director of Membership and Manager of Membership Services; and other team members: 3 Member Services Assistants, and 2 Receptionists.
Develop and implement strategies to leverage the power of the large database of members.
Serve as an ambassador and advocate for membership within the institution, and represent the museum at events.
Education: Bachelor's degree from an accredited college or university. MBA or other advanced degree is preferred.
Work Experience: At least 5-7 years proven track record in membership or other loyalty program
Skills and Abilities:
Creative and innovative leader, with strong vision and ability to execute, as well as an ability to lead change in a complex environment.
Highly motivated, driven to succeed.
Knowledge of marketing strategies and best practices for membership acquisition and retention.
Superior business acumen, with keen understanding of ROI and other key metrics.
Analytical and data-driven approach, with ability to analyze large amounts of data.
Strong leadership presence and political savvy, with ability to inspire, collaborate, and influence internal and external stakeholders.
Knowledge of best practices and current trends in membership retention and growth.
A collaborative, inclusive, team-driven style.
Superior organization, time management, and project management. Ability to manage multiple and overlapping priorities in a fast-paced environment.
Exceptional communication skills, oral and written.
Excellent problem-solving and conflict resolution skills.
Knowledge of and passion for the visual arts preferred.
Technologically savvy, with knowledge of CRM software, preferably Salesforce or Tessitura.
Proficiency in G-suite, Word, Excel, and PowerPoint.
Very strong work ethic and willingness and ability to work nights and weekends as needed for events or deadlines.
COFAM offers a competitive salary and generous benefits package.
Application Deadline: Open until filled
About Corporation of the Fine Arts Museums
The Fine Arts Museums of San Francisco are the city's largest public arts institutions and are comprised of the de Young and the Legion of Honor museums. The de Young, designed by Herzog & de Meuron and located in Golden Gate Park, showcases American art from the 17th through the 21st centuries, international contemporary art, textiles and costumes, and art from the Americas, the Pacific, and Africa. The Legion of Honor displays a collection of over 4,000 years of ancient and European art including Auguste Rodin's The Thinker and houses the Achenbach Foundation for Graphic Arts in a Beaux-Arts style building overlooking Lincoln Park and the Golden Gate Bridge.
COFAM is the Corporation of Fine Arts Museums and is the privately funded non-profit corporation which supports the Fine Arts Museums of San Francisco, a department of the City and County of San Francisco.
COFAM is proud to be an equal opportunity employer and is committed to a policy of nondiscrimination in all phases of employment in accordance with all federal, state, and local laws.