The Content Director of the National Resource Center on Lupus (NRCL) will be responsible for development, oversight, consistency and the integrity of all health education content for the Lupus Foundation of America and for the National Resource Center on Lupus (NRCL). The National Resource Center on lupus is a digital hub for lupus health education information and a central point of connection for people whose lives are impacted by lupus and their healthcare professionals. The NRCL will be the main driver of health education content for the organization.
The Director will work with Executive Leadership to ensure that health education content provided across a variety of media align with the organization’s strategic objectives and to ensure that best practices in content generation and dissemination are utilized across the organization. This position reports to the Senior Vice President of Education & Research.
The Director will:
Deploy and update the current health education content strategy which covers education content planning, workflow management, review and approval.
Oversee the organization’s health education editorial staff.
Oversee vendor relationships (e.g. print, translation, creative and content agencies).
Collaborate with the other LFA departments to ensure that all health education content and usage of language is consistent.
Closely collaborate with the Marketing and Communications department to determine optimal methods and timing for health content creation, promotion and analysis.
Co-lead, in cooperation with Marketing and Communications, a cross-departmental content task force with representation from each department. This task force will help to inform decisions concerning content development priorities, promotion, usage and distribution.
Ensure health education content located on the NRCL reflects the goals and objectives of the current and potential future CDC grant (focused on disease awareness, decreasing time to diagnosis and creating national partnerships).
Fulfills CDC contractual obligations as it relates specifically to the development of health education related/disease management tools and resources.
Collaborates with key opinion leaders in lupus and other related disease areas; builds relationships with key organizations to utilize in the development of content.
Collaborate with the Marketing and Communications Department to promote content and create new partnerships that will highlight the Foundation’s work.
Supervise tracking, management, creation and strategy for all print inventory.
Manage translation of materials into Spanish and other languages as needed and as appropriate.
Ensure cultural and linguistic competency of all materials to ensure that tools, materials content and programs reflect the needs of various audiences impacted by lupus.
Ensure that all health education content, programs and services, support, resources and professionally focused education are current and evidence-base; follow the Style Guide and organization’s usage guidelines.
Builds capacity throughout the organization regarding health literacy principles and health content best practices.
Supports the SVP, Research and Education in annual strategic planning.
Assists the SVP of Education & Research with proposals specific to budget planning and budget management related to Content activities. For example, print materials and translations.
Desired skills and experience:
Prior experience working with Google Analytics, Redbooth, Trello, PaperPile and other digital tools
Prior experience working with Content Management Systems
Familiarity with the CDC’s Clear Communications Index for health literacy
Requirements for application:
Please submit a short writing sample with your application.
Required skills and experience:
Master of Public Health or related Masters level degree
Proven experience in the development of health education content
At least five years of demonstrated experience in project management.
Demonstrated experience managing and mentoring staff.
Demonstrated experience managing vendors and deadlines.
Familiarity with project management tools and programs for workflow organization.
Familiarity with scientific writing and PubMed as well as translating writing for a lay audience.
Familiarity with AP Style Guide and cwith health literacy concepts
Internal Number: 00045
About Lupus Foundation of America
The Lupus Foundation of America is the only national force devoted to solving the mystery of lupus, one of the world’s cruelest, most unpredictable, and devastating diseases, while giving caring support to those who suffer from its brutal impact. We envision a life free of lupus.Our mission is to improve the quality of life for all people affected by lupus through programs of research, education, support and advocacy.