What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation’s leading voice on mental health. The National Alliance on Mental Illness (NAMI) is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.
Today, we are an alliance of hundreds of local affiliates, state organizations and a national office who work in communities across the United States to raise awareness and provide support and education that was not previously available to those in need. NAMI advocates for all who are affected by mental illness, both the individuals and the people in their lives. In particular, we work to address disparities and injustices and to promote dignity and inclusion for all people with mental illness and their families. In addition to being advocates, we educate, we listen, and we lead as evidenced by our public awareness campaigns, the range of numerous programs we provide, and our strong public policy.
We currently have an opening for a Donor Communications Manager. The Donor Communications Manager will serve as the Individual Giving teams lead content generator and manage the execution of our donor communications strategy, including our direct marketing efforts, donor newsletter and regular impact updates.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Manage a high-volume production schedule and workflow with our Direct Marketing consulting firm to develop and deploy successful print and email solicitation.
Serve as the lead writer and editor of our quarterly donor newsletter, Voice, strengthening content strategy, writing and/or editing submissions and managing the workflow and relationships with our printer/mail house.
Work with program staff to gain a strong understanding of NAMI’s work and track organizational accomplishments/assets to develop appeal content, marketing materials and stewardship communications for NAMI donors and prospects.
Track organizational accomplishments/assets to provide content for print/email solicitations, Voice and other donor stewardship communications.
Liaise with external vendors (printers, designers, mail house) to ensure the timely distribution of in-house development mailings.
Manage online advertising campaigns around cornerstone campaigns in collaboration with our advertising and direct marketing vendors.
Use available data to gain a better understanding of our donor base and craft communications that inspire greater engagement and giving.
Work with our team’s SalesForce administrator to identify ways we can better leverage the system to support targeted donor communications.
Generate accurate and timely distribution lists and other data reports as needed.
Help develop and enforce database business rules and processes to ensure the quality and accuracy of all distribution lists and other donor data for internal and external use.
Knowledge of best practice in fundraising and data management
Strong writing and editorial skills and a strong eye for detail. (Writing samples will be requested)
Strong project management skills, with ability to manage processes, prioritize and meet deadlines.
Working knowledge of donor databases, SalesForce strongly preferred, and other communication technologies.
Highly proficient in Microsoft Office and ability to quickly learn new software, programs and systems. Experience with basic design tools a plus.
Ability to maintain discretion
3 years of related experience
Strong analytical and critical thinking skills
This position is based in Arlington, VA.
Must pass background check.
About NAMI (National Alliance on Mental Illness)
NAMI (the National Alliance on Mental Illness) is the nation’s largest grassroots mental health organization dedicated to improving the lives of persons living with serious mental illness and their families. Founded in 1979, NAMI has become the nation’s voice on mental illness, a national organization including NAMI organizations in every state and in over 1100 local communities across the country who join together to meet the NAMI mission through advocacy, research, support, and education.