As one of the nation’s leading pediatric health care systems, Nemours is committed to providing all children with their best chance to grow up healthy. We offer integrated, family-centered care to more than 300,000 children each year in our pediatric hospitals, specialty clinics and primary care practices in Delaware, Florida, Maryland, New Jersey and Pennsylvania. Nemours strives to ensure a healthier tomorrow for all children – even those who may never enter our doors – through our world-changing research, education and advocacy efforts. At Nemours, our Associates help us deliver on the promise we make to every family we have the privilege of serving: to treat their child as if they were our own.
The Director of Public Relations is responsible for developing the overall public relations strategy for the entire Nemours enterprise and leading the team of Associates responsible for its implementation in all locations and channels. Position can be located in Jacksonville FL, Orlando FL or Wilmington DE. This individual will provide leadership for Nemours to enhance and protect its reputation regionally and nationally through media relations, proactive issues management, social media content development, storytelling programs, thought leadership opportunities, strategic partnerships, and metric driven strategic communications planning. The Director of Public Relations will spearhead efforts to integrate the public relations team across geographic locations with a focus on sharing consistent messages and standardizing process, identifying and deploying innovative communications approaches and tools. A key liaison with Nemours’ senior executives, the Director of Public Relations will ensure communications strategies are fully-aligned with all business development, brand, government relations and philanthropic initiatives.
Establishes a strong proactive media relations program fostering an effective and sustainable working relationship with key local and national media stakeholders
Utilize a keen sense of the editorial process for an array of news organizations including national news outlet, healthcare trades and local news organizations; use this understanding to refine public relation team’s strategy to earn positive coverage.
Manage and expand online newsroom
Oversee media training program
Collaborates with other administrative, operational, clinical and communications functions to ensure a coordinated and integrated media message
Advises senior leadership on strategic initiatives that include a media relations component
Reputation and Issues Management
Identify and monitor risks and opportunities for Nemours reputation
Collaborates with business partners to define Nemours position on various issues and proactively preempts and mitigates risk to reputation
Spearhead the management of issues which could negatively impact the reputation of Nemours; manages integration of reputation management into communications channels and messaging platforms
Lead both proactive and reactive annual communications planning
Reflects a commitment to mission understanding of Nemours outreach and advocacy goals
Develop strong relationships with Nemours leaders in order to stay consistently aware of strategies, achievements or developments that should influence public relations strategy and digital content development.
Ensure nonprofit partnerships further the community’s understanding of Nemours and provide a strong return on investment.
Actively identifies opportunities for thought leadership and works closely with Director of Executive Communications to support amplification of executive messaging platforms through effective and sustainable communication channels.
Build process and structure specific to enterprise–wide public relations and media engagement
Skillfully manage the budget of a variety of projects, keeping them at or under-budget while still achieving results that exceed expectations.
Proven ability to work with cross-functional teams in order to successfully lead the organization’s public relations efforts.
Provide primary supervision for vendors and contractors, including Nemours’ public relations firms, ensuring teams are providing the best-possible work which is aligned to Nemours strategy and within budget.
Establish metric and milestones to achieve maximum benefit within this channel
Track and report out on all media activity, performance, trending and bench marking
Tactical Understanding of social media platforms
Experience developing strategy and providing communications support in a Matrix environment to prepare and coach the CEO for media encounters that advance the organization’s strategic goals.
Demonstrated excellence in written and oral communication with proven ability to develop and execute communication strategies and plans to advance organizational performance. Understanding of executive communication and how it relates to and strengthens other organizational communication.
Experience keeping Associates informed of business strategy to assure and engaged, satisfied and informed work force.
Ability to develop strategy and communication to support the CEO in improving organizational effectiveness and stakeholder relations.
BA/BS degree required; MBA preferred
Minimum of five years of experience in executive support at the C-Suite level required
Our dedication to professionals who are dedicated to children frequently earns Nemours a spot on the list of top workplaces in the communities we serve. Our Associates enjoy comprehensive benefits, including our unique “Bridge to a Healthy Future” pediatric health plan, an integrated wellness program, opportunities for professional growth, and much more. As an equal opportunity employer, Nemours focuses on the best-qualified applicants for our openings.
Nemours is committed to improving the health of children. As a non-profit children’s health organization, we consider the health of every child to be a sacred trust. Through family-centered care in our children’s hospitals and clinics in Delaware, New Jersey, Pennsylvania and Florida, as well as world-changing research, education and advocacy, Nemours fulfills the promise of a healthier tomorrow for all children — even those who may never enter our doors. Nemours began more than 70 years ago with the vision of Alfred I. duPont to improve the lives of children and to do whatever it takes to prevent and treat even the most disabling childhood conditions. Today, through our children’s hospitals and health system, we directly care for 250,000 children annually in Delaware Valley and Florida, including families who travel from across the country and world to see our specialists — treating every child as we would our own. We also reach beyond the walls of our hospitals and clinics to be a voice for children on a national and international level, and to lead the way in prevention, intervention, education, and research. Nemours is growing to better serve the children and families in our ca...re. We have 1.1 million square feet of space currently devoted to providing children’s healthcare or under construction, all designed with significant input and advice from our patients and families.