If social media is your passion, consider joining our University at Buffalo team to create an engaging social presence that reflects the UB brand and deepens our relationships with our audiences, creating opportunities for them to engage and share their pride. We are looking for an outstanding candidate to manage UB’s primary institutional social media channels and create engaging digital content that delights our audiences.
You would be on a team responsible for:
UB’s primary institutional social media channels
Creating engaging written, visual and multimedia social content that enhances our brand
Identifying opportunities to create engagement
Planning, coordinating, preparing and scheduling both original and remarketing posts across social channels
Monitoring and responding to social posts and comments
Systematically assessing and regularly communicating channel and post performance
Integrating our social content on our web presence
Being a social media evangelist to UB’s internal social media managers, inspiring constant improvement
Participating in the governance of UB's social and digital presence
Supporting our efforts in paid, earned and owned media to elevate the reputation of the university.
Please see the Special Instructions section for important information regarding required documents to attach.
University at Buffalo is an affirmative action-equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.
Bachelor’s Degree or equivalent combination of education and professional experience
At least one year experience working in a professional setting and experience developing digital content (written, multimedia, visual) or managing social media activity for an organization or corporation
Experience in, and enthusiasm for, working with digital communications, especially social media
In-depth knowledge and understanding of platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, SnapChat, Live Video and other emerging platforms
Knowledge and understanding of digital technology, trends and best practices in social media engagement, content marketing and innovation
Experience in identifying, evaluating, learning and testing new technologies
Excellent oral communication skills
Exceptional writing and visual design skills
Strong interpersonal communication skills
Familiarity with, or proficiency in, digital content production technologies (e.g. Photoshop and Final Cut Pro or other professional video editing software)
Flexibility in working evenings and weekends, monitoring and responding to social media activity
Demonstrated experience working collaboratively with a variety of team members
A degree in multimedia development, journalism, english, communications, public relations, media study, graphic design or similar field
Experience in listening to, and engaging with, online communities
Experience in planning for, and positioning, content in multiple social distribution channels
Experience with channel performance assessment and analytics strongly preferred (e.g. Google Analytics, Facebook Insights)
Ability to work independently in a demanding, fast-paced office setting
The University at Buffalo is SUNY’s most comprehensive public research university, and an outstanding place to work. UB amplifies ambition for faculty and staff by offering endless possibilities to achieve more. Here, people from all backgrounds and cultures challenge and inspire each other to discover, learn and succeed. Dedicated staff and engaged faculty collaborate to further knowl¬edge and understanding, and develop tenacious graduates who are valued for their talents and their impact on global society.