Initiate, build, and maintain relationships with media professionals. Manage email@example.com in conjunction with the media relations team. Conceptualize and write unique media pitches on the research and teaching of Yale faculty and tailor them to fit the interests of targeted reporters. Closely track stories written by OPAC writers and work with other media relations team members to pitch these stories. Track the placement of these pitches. Build a strong rapport with faculty members in assigned departmental beats and look for compelling story ideas to pitch to media. Prepare faculty for external media interviews. Manage the process and logistics for the monthly drop-in media training session at OPAC. Raise awareness of OPAC's media training program in assigned beat. Maintain the Yale "experts" database. Create and curate an email distribution of top external media clips on a daily or weekly basis (frequency may change at the discretion of leadership) for an exclusive, high-level internal audience. Research, select and recommend the top two or three external clips for inclusion in the daily email newsletter. Set up strategic, targeted searches within appropriate databases to pinpoint how Yale is being portrayed. Track the performance of specific news releases and campaigns. Prepare comprehensive reports of media mentions for leadership as needed. Recommend adjustments on media outreach strategy based on research results on audience sentiment and behavior. Monitor the publishing schedules of target media outlets and plan for story placements that coordinate with the editorial calendars of those outlets. Research journalists and create new media contact lists, both subject- and priority-specific, as requested. Serve as part of the on-call rotation for receiving media requests. Ensure the needs of the particular media outlet are met in a timely manner. Manage assigned film crews. Select appropriate filming locations. Manage the necessary insurance and filming applications. Provide recommendations to leadership on whether film crews should be allowed to film on campus. Liaise with external media who are on campus for interviews or shoots as needed. Work closely with the account manager for Yale's media monitoring tool to ensure Yale's special and ever-evolving media monitoring needs are met. Anticipate and manage reporting/data requests to answer essential questions about Yale's performance in external media sources. Draft comprehensive quarterly and as-needed reports on Yale's performance in the media.
Required Skill/ability 5: Ability to work evenings and weekends.
Posting Position Title: Assistant Media Relations Officer
Required Skill/ability 3:
Ability to multitask and manage multiple projects, under pressure in a fast-paced, deadline-driven environment and produce outstanding results. Ability to be highly organized, energetic and detail-oriented. Metrics-driven/results-oriented.
Work Week: Standard (M-F equal number of hours per day)
University Job Title: Assistant Media Relations Officer
Required Skill/ability 1:
Strong written, verbal, and public speaking communications skills. Ability to work effectively with media representatives and stakeholders at all levels of the organization, and build relationships externally and internally.
Required Skill/ability 4:
Ability to train, demonstrate and communicate engaging and concise public speaking technique. Demonstrated ability to take initiative and learn new skills. Experience with digital communications and social media. Ability to work independently and with a team.
Required Skill/ability 2:
Strong ability to make "judgment calls" and knowledge of university priorities. Strong ability to prioritize, meet deadlines and follow schedules.
Bachelor's degree in journalism, communications or a related field and 2 years of media/public relations experience or an equivalent combination of experience and education.
Internal Number: 58405BR
About Yale University
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.