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The Director of Communications has overall responsibility and oversight of the School of Foreign Service's (SFS) communications and publications in print, online and in other media. S/he coordinates with University counterparts to develop products and messages consistent with the University's global communications goals and resources. The incumbent provides strategic leadership for units within the School on all matters relating to communications, with the aim of ensuring consistency and efficiency in the development of all communications products. In addition, the Director of Communications has primary responsibility for technical management of the School's main website and provides technical oversight and assistance to the School's units for the development and management of their individual websites. Reporting directly to the Executive Director of the Centennial and supervising a full-time Editorial Manager, Multimedia Producer and Assistant Director of Digital Engagement, the Director of Communications has additional duties that include but are not limited to:
Communications and Marketing: Strategic Planning and Project Management
Continually evaluates existing communications materials and advises on changes necessary to advance School goals.
Develops tools and methods to gather information about the effectiveness of School's communications and marketing efforts.
Provides leadership to implement School-wide goals at departmental level.
Coordinates with the Office of Communications, Office of Advancement and university Information Services to ensure the effectiveness of the School's communications efforts.
Efficiently manages relationships with external vendors employed to further School goals.
Oversees production of the SFS Magazine (print) and uses content in other media (web, email, etc).
Oversees production of content for electronic newsletters (such as SFS Week in Preview and SFS News).
Manages production of new and revised School publications (print).
Provides leadership for development and production of departmental print publications with view toward consistency of message and maximum efficiency.
Works with Office of Communications and Office of Advancement to ensure coverage of SFS news and events at the University level.
Manages development of SFS content online (web content, social media, new web storytelling platforms).
Oversees production of multimedia content, such as photography, video or audio.
Develops and maintains the main SFS website.
Provides leadership and support for development and maintenance of departmental sites that promote common School goals.
Manages existing School web applications, and creates or identifies sources for new applications as necessary, promoting the development of common University solutions as appropriate.
Manages development of common e-mail communication strategies within the School.
Provides assistance and leadership in relations with technology vendors for specialized services.
Provides support and assistance to School and departments for graphic design and multimedia development, both internally and in relations with external vendors.
University Representation and Leadership
Represents the School within the University's social media working group.
Represents the School within the University's visual identity working group (web oversight) or any successor organizations.
Works in close collaboration with the Office of Communications to ensure consistency of SFS activity with University goals and resources.
Requirements and Qualifications
Bachelor's Degree in public relations, communications, digital media, journalism, liberal arts, or other technical field; Master's Degree preferred
A minimum of 5 years' experience demonstrating progressively greater responsibility in communications, marketing, and/or digital media
Demonstrated practical experience developing complex websites for production
Experience producing or managing production of content such as print media products, including long form print production, web content, and multimedia
Experience with both social media strategy and campaign execution and a broad and up-to-date understanding of digital media strategies, including video production, mixed media storytelling, website design and content, and strategizing for multiple audiences
Experience with media relations, including promotional strategy, writing press releases, and coordinating with press for both interviews and events
Strong writing and editing skills and experience in conceiving and drafting communications strategies
High proficiency in Wordpress and content management systems, social media platforms and enterprise software, Adobe Creative Suite, video editing software, media relations software (Meltwater) and email marketing software, such as MailChimp or other comparable services
Skills in photography and videography preferred. Ability to keep up with new technologies and digital media best practices, and willingness to learn and adapt to new technologies to stay relevant in the field
Exceptional interpersonal skills to balance competing demands from different constituencies both within and outside the University
Ability to translate complex technical issues relating to communications goals for comprehension and action by university leadership is valuable
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Internal Number: JR07786
About Georgetown University
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.