The Senior Advertising Specialist reports to the Director of Digital Marketing Advertising and responsibilities include managing advertising and graphic design projects and vendors. The successful candidate will embody and work to reinforce MAA s Core Values. Those values include:
Appreciating the uniqueness of each individual
Communicating openly and with integrity
Doing the right thing at the right time for the right reasons
Duties and Responsibilities
Coordinates and maintains the creative identity for the MAA brand with both offline and online graphic design projects end-to-end by managing layouts, approval processes and final assets (signage, advertising, etc. ).
Manages promotional materials development and approval process in coordination with divisional sales and marketing leaders.
Serves as the primary point of contact for photography and video vendors. Works with division operations management to coordinate timelines, pre-production and on-site management of photo shoots, proof selection, post-production/revision process and submission of final photographs to go live on company website and Internet Listing Service (ILS) partners (e.g., Zillow).
Manages and recommends online sales and marketing resources via marketing toolkit (leasing office collateral, promotional items, and business cards, etc.) for properties. Works with a third-party vendor and ensures continual enhancements to optimize user experience based on feedback from division sales and operations management.
Codes and submits all applicable vendor invoices accurately and timely for approval and payment processing.
Writes copy that aligns with the tone and voice of the company brand for company website and property pages as well as paid and social media campaigns.
Manages organic social media communities (e.g., Facebook, Instagram) with an agency partner and coordinates internally with various stakeholders on content development.
Designs, writes and publishes a monthly newsletter template and resident calendar for properties to leverage for resident relations.
Uses Photoshop and other software applications to facilitate creative updates for online and offline creative materials as needed.
Performs other related duties as assigned to meet the needs of the business.
Bachelor s degree in marketing, communications, business or a related field required.
3-5 years of marketing, graphic design project management and copy writing required.
Experience with Adobe Creative Cloud, InDesign, and/or Photoshop applications required.
Master s degree in marketing or a related field preferred.
Knowledge, Skills, and Abilities
Skill and ability to clearly and concisely communicate verbally and in business writing
Customer relationship management skills and responsiveness to internal and external stakeholders and/or vendors
Critical thinking, analytical, and problem-solving skills, creativity and flexibility to develop and implement viable solutions.
Efficient and effective organizational skills to coordinate multiple projects, prioritize tasks and meet daily demands and deadlines
Project management skills to efficiently coordinate assigned projects with internal stakeholders and vendors during the project lifecycle
Knowledge of marketing principles and practices
Knowledge of advertising tools, practices and applications
Graphic design and desktop publishing skills with applications such as Microsoft Publisher, Adobe Creative Cloud programs, and Photoshop
Proficiency with Microsoft Office applications (Word, Excel, Outlook and PowerPoint)
Internal Number: R0005806-1
About MAA (Mid America Apartment Communities)
MAA is a real estate investment trust (REIT) that focuses on the acquisition, selective development, redevelopment and management of multifamily homes throughout the Southeastern and Southwestern regions of the United States.
Our mission at MAA is to deliver superior service and value for our residents, employees and shareholders. We refer to this as creating "A Brighter View" and we are doing it every day.
In fact, we proudly display "Our Brighter View" plaques at every MAA office just to serve as a daily reminder of our focused mission. MAA is committed to remaining true to our rich tradition of service to each other, to our residents, and to our shareholders. We respect the privilege to providing value to those whose lives we touch.
Please click on the links below to learn more about MAA’s culture and corporate charity as well as view MAA’s Corporate Profile: