Responsibilities The Assistant Director for Digital & Social Giving will oversee, implement, evaluate, and manage innovative strategies that use both digital and social platforms to promote and increase online gifts and donor participation to support academic programs.
FSU's Great Give Oversee and coordinate all aspects of FSU's Great Give. Facilitate open, timely and productive communication with the university community to ensure inclusivity in the campaign. Organize and lead meetings, and track responsibilities with all stakeholders. Provide a strategic plan for year-over-year campaign goal increase. Personally solicit and work with the fundraising teams to identify incentive and matching awards to increase participation in the campaign. Post campaign, provide leadership with a SWOT analysis.
Giving Tuesday Create and implement a university-wide campaign. Provide a plan that is heavily promoted on social platforms. Leverage vendor programs to increase performance and participation.
Targeted Digital Segmentations and Social Giving Utilize predictive modeling, social media mining, and other digital analytics and tools to target annual giving audiences with right messages, via the right vehicles, at the right time, to increase the effectiveness of solicitations. Create compelling solicitation strategies that move prospective and current donors through a donor journey that results in increased giving. Tailor messaging, design elements, and animation (i.e. video, GIFs, etc.) to audience segments to yield greater engagement.
SPARK Liaison Serve as a university-wide liaison for SPARK (FSU's crowd-funding platform) effectiveness. Work in conjunction with Foundation staff to ensure the platform stays current, user-friendly, and effective. Create and manage a plan to better utilize SPARK to increase donor participation.
Department Support Work in conjunction with the Associate Director to ensure that timely digital and social giving campaigns are enhancing the traditional channels of giving (i.e. Phone, Direct Mail, Email, etc.).
Qualifications Bachelor's degree and two years of experience; or a high school diploma/equivalent and experience equal to six years. (Note: post-high school education can substitute for experience at the equivalent rate.).
Minimum of two years of fundraising, marketing, donor relations, event planning, research and/or reporting experience at a university or other non-profit organization. Familiarity with social platforms such as Facebook, LinkedIn, Twitter, and Instagram. Experience in the use of social media, developing content for the Web, and online giving. Proficiency in the Microsoft Office products suite (Excel, Outlook, PowerPoint, Word), or equivalent software. A self-starter, comfortable working independently. Ability to maintain effective, consistent and constructive communication with Director of Annual Giving. Excellent communication skills to include effective and persuasive writing and editing skills, professional public speaking and presentation skills, and interpersonal relationship-building skills. Ability to facilitate strong communications and working relationships with colleagues, deans, donors, prospective donors, and alumni; including letters, reports, data analysis, surveys, workgroup participation, committees, and telephone communications. Must be a creative thinker and recognize of the impact of meaningful stewardship. Ability to prioritize, organize and perform multiple work assignments simultaneously and accurately in a detail-oriented environment. Ability and willingness to work flexible hours including evenings and weekends.
*Applicants must upload a cover letter & resume with their online application.*
Preferred Advanced degree preferred Experience with management of students or volunteers. Experience with Black Baud's CRM Platform or other fundraising information management systems/databases. Experience in project management, budget tracking and coordinating efforts between multiple stakeholder groups. Experience in event planning, planning, and leading meetings, preparing presentations and reports for meetings. Demonstrated, progressive experience in seeking financial support for programs or initiatives.
Pay Plan This is an A&P (Administrative and Professional) position.
Criminal Background Check This position requires successful completion of a criminal history background check. The background check will be conducted as authorized and in accordance with University Policy 4-OP-C-7-B11.
How To Apply If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.
Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.
Tobacco Free Campus Effective January 1, 2014, tobacco use, including simulated tobacco use, is prohibited on property, interior and exterior, owned or managed by Florida State University. This policy applies to all Florida State University students, employees, consultants, contractors, visitors, and external individuals.