CAL Communication Specialist (Public Affairs/Communication Specialist II)/CAL- Dean's Office California State University, San Bernardino
Overview Employment Status: Full-time, temporary, 'exempt' one (1) year appointment.
Work Schedule: Generally, Monday through Friday, from 8:00 a.m. to 5:00 p.m.
Deadline: This position will remain open until filled. Applications will be reviewed beginning October 15, 2019.
Position Summary: The Communication Specialist will work under the direction of the Dean of College of Arts and Letters and is primarily responsible for enhancing the CSUSB College of Arts and Letters (CAL) brand through strategic communication, communication plans, research, and creative execution. The Communication Specialist consults with the Dean, CAL Leadership Team and the Office of Strategic Communication in prioritizing central college-level marketing communication efforts that support the College's priorities and department-level initiatives. Initiatives include advancing the College's recruitment, retention, student and faculty success, promotion of College activities and various units, and fundraising goals to raise the visibility of CAL and the University. The Communication Specialist develops quality features, editorials, and news writing, developing content for digital and social media platforms. Work independently on a broader range of projects related to writing, editing, proofreading CAL newsletters or other electronic and/or related materials, and creating content for social media and website updates. Assignments will include collaboration with faculty and staff with the creation of electronic-based communications for targeted internal and external audiences. The Communication Specialist will serve as the lead in the development and implementation of the College's marketing and strategic communication plans using independent judgment and discretion.
Typical Activities MAJOR DUTIES AND RESPONSIBILITIES
Collaborate with University personnel to ensure marketing efforts contribute to style standards and best practices for our internal and external markets; provide guidance and direction on individual unit marketing efforts so that they align with the larger college strategic goals and brand.
Meet regularly with administrators, faculty, staff, and students to develop story and marketing ideas; determines the scope, resources, and budget estimates for projects.
Establishes and maintains procedures, coordinates projects to accomplish goals, monitors projects for compliance with applicable policies and procedures, and is responsible for ensuring projects stay on time and within budget.
Models best practices for editorial content development, photographic selection, and storytelling that reflect the College's communication goals and priorities.
Develop text for a variety of digital and print resource material for CAL stories, events, and programs. Edit acquired content for style, grammar, and accuracy.
Assist in researching, writing and executing media plans; developing messages and story pitches; conducting personal pitches; writing supporting materials that include media advisories, news releases, fact sheets, key media collateral, PSA's, editorial opinions, talking points, and radio actualities.
Write, research and produce resource material including, but not limited to, print and web material, social media, advertising, news, and editorial.
Proofread and edit copy updates to ensure CAL brand values are clearly communicated.
Proficient use of a variety of communication tools and platforms, content management systems and social media.
Provide daily support to social media initiatives.
Develop story ideas and identify appropriate CAL sources in response to general breaking news and trends.
Serve as editorial liaison to CAL departments, maintaining project flow and approval process.
Coordinate research efforts including focus groups, interviews and surveys.
Meet production schedules and deadlines.
Attend CSUSB committees/meetings as needed to provide support for developing messaging strategies.
Contribute to the CAL vision and strategic plan of being the Academic leader in customer service through quality, commitment, courtesy and teamwork.
Other job related duties as assigned.
Minimum Qualifications REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge:
The equivalent to a Bachelor's degree in journalism, communications, public relations, English, or a related degree program.
Minimum of two (2) years of successful strategic communication, advertising, and marketing related experience.
Identify and select information appropriate to the genre of the assignment, e.g., such as social media, videos, letters, feature stories, press releases, digital signage, CAL website, etc.
Demonstrated ability to understand and become conversant with complex issues.
Excellent written communication skills including exceptional use of proper syntax, standard grammar and punctuation.
Ability to exercise good judgment when dealing with the public before speaking or writing about CSUSB and CAL.
Understand, appreciate, and articulate the mission and vision of the University.
Demonstrated success in a team-oriented working environment.
Ability to balance multiple projects and work effectively under tight deadlines with attention to detail.
Ability to problem solve, take direction, and to produce in a fast pace work environment.
Must be able to communicate effectively and maintain professional relationships with many different constituencies within and outside the University.
Must be able to maintain a friendly attitude during stressful conditions.
Excellent interpersonal, written and oral communication skills.
General computer literacy. Familiarity with both Mac and PC software preferred.
Be willing to take advantage of professional development learning opportunities.
Be a self-starter completing assignments with little or no supervision.
Passion for California State University, San Bernardino
Working knowledge of University organizational policies, rules, regulations, procurement, purchasing.
Experience in a higher education development or marketing setting is preferred.
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.
This position may be 'Designated' under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information: http://hrd.csusb.edu/conflictInterest.html
This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)
California State University, San Bernardino offers a challenging and innovative academic environment. The university seeks to provide a supportive and welcoming social and physical setting where students, faculty and staff feel they belong and can excel. The university provides students the opportunity to engage in the life of the campus, interact with others of diverse backgrounds and cultures, as well as participate in activities that encourage growth, curiosity and scholarly fulfillment. Through its branch campus in Palm Desert, the university mission extends to the Coachella Valley.