Washington University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, genetic information, disability, or protected veteran status.
This position is full-time and works approximately 37.5 hours per week.
Department Name/Job Location:
This position is in the Department of Medical Public Affairs. This position is for the Medical School Campus.
The Social Media and E-mail Marketing Specialist is responsible for developing and executing digital marketing strategies for Washington University School of Medicine, one of the top medical schools in the country. This person develops the medical school’s digital voice; coordinates and monitors WUSM’s social media presence; drives social media engagement; develops analytics and interprets results to help determine future strategies; advises departments and divisions in the school on their use of digital marketing and professional networking sites; develops and executes E-mail marketing campaigns; and regularly monitors and evaluates new digital tools and technologies.
Additional responsibilities include working to ensure consistent branding and messaging across social media, E-mail and other digital platforms and collaborating with graphic designers, photographers and videographers to create visuals.
PRIMARY DUTIES AND RESPONSIBILITIES:
Work with the leadership in Medical Public Affairs to develop and execute a social media strategy that drives engagement across social media platforms.
Write, edit, coordinate and monitor the day-to-day content across various social media platforms.
Coordinate and monitor the school’s presence on online information sites such as LinkedIn and Wikipedia.
Develop strategies and approaches for divisions and departments that want to use E-mail, social media or professional networking tools and training staff members in those departments.
Track and analyze social media posts and campaigns to ensure goals are met, and that social media activities are clearly linked to desired outcomes.
Monitor conversations about the School of Medicine on social media platforms.
Assist with crisis communications and other duties as assigned.
A Bachelors degree in English, Journalism, Communications or Marketing, with a mastery of writing for the web
Extensive familiarity with social networks (Facebook, Twitter, blogs, YouTube) and emerging technologies (including mobile), Internet culture and etiquette
At least 2 years of experience with the development, editing and optimization of content for digital communications, preferably within the health or higher education industries
Experience in social media
Writing or design experience
Familiarity with science or medicine
Excellent writing, verbal and organizational skills
Up-to-date with social media and email marketing best practices and best practices for professional networking sites
Ability to work independently and as part of a team
Ability to think strategically and tactically
High level of attention to detail
General knowledge of Photoshop
Expertise with digital, interactive media
Ability to work well with faculty, staff, students and administrators
Excellent presentation and interpersonal skills
Familiarity with tools for tracking, scheduling and monitoring social media initiatives
Knowledge of Associated Press style preferred
Ability to manage multiple tasks of varying degrees of complexity
Interest and/or experience in medicine and/or science
A commitment to work within the university’s established organizational structure
A commitment to independent higher education in general, and to Washington University in particular
The hiring range for this position is $41,301 - $52,631 annually.
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. Current employees applying for a new position within the university may be subject to this requirement. The screenings will include a criminal background check and, as applicable for the position, other background checks, drug screen, employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.