Do you check the headlines on your newsfeed before you’ve had even a sip of your morning coffee? Do you love working at the speed of real-time to spot and influence trends before they become news? Do you love gaming and consumer technology?
This position is in New York City but works with a large talented team with coworkers in Los Angeles and San Francisco!
Golin is hiring a digital-savvy PR Media Relations Director to drive national media strategy and execution that keeps our clients relevant with top media and influencers. You’ll build strong media and influencer relationships and always be on the lookout for opportunities in the lifestyle media space for a blue chip Consumer Electronic / Entertainment client that lead to coverage. You’ll transform product announcements, seasonal promotions, corporate milestones and data into compelling stories and craft interesting content that goes beyond the press release. You’ll develop innovative strategies to break through the noise and get our clients and their stories in front of the most important journalists and influencers. You’ll engage with media and influencers across a variety of channels, including social media, email and, yes, even a phone call or two. This work will support key campaigns throughout the year, but also an always on mentality to find relevant national media opportunities and build key media relationships.
If you haven’t met Golin, we’re a global PR and digital agency reinventing our industry. Every. Single. Day. Yet we still make time to create award-winning client work and have fun while we’re doing it. Our CEO describes us as, “the nice guys who will kick your @$$” and we’re happy to have earned that reputation thanks to a dynamic team, strong clients and an obsession with shaking up the status quo. It may be cliché to say, but we actually do live by the mantra of ‘work hard, play hard,’ offering unlimited paid time off (yes, you heard that right), enhanced family care, ridiculously good health and wellness benefits and the ability to work from anywhere one day a week.
Each day will be dynamic and full of strategic decisions, constantly changing priorities
and creative discovery.
Specifically, the Director, Connector- Golin for Nintendo will:
Pitch stories to the media (primarily in lifestyle/mainstream media space) to obtain top-tier earned media coverage for our clients
Have a deep knowledge and understanding of the lifestyle media landscape to effectively strategize and manage outreach
Identify, pitch and follow-up with traditional (national broadcast and print) and online media opportunities
Develop and maintain relationships with producers, reporters, and other contributors
Draft media relations materials, including news releases, pitch letters, fact sheets and other content for pitches, reports and proposals
Lead others in developing, executing and delivering effective earned media campaigns
Work with account teams to develop strategic earned media plans for clients focusing on kids and parents outreach
Book and schedule press tours/desk side briefings with reporters, producers and contributors/influencers
Supervise the production of weekly, monthly and quarterly earned media reports
Ensure the team maintains updated traditional media and blogger lists
Monitor client industry, competition and coverage; develop actionable strategies from learnings
Prepare media updates for client meetings and conference calls
Attend client and internal team meetings
Champion of diverse talent, proactively cultivates an inclusive culture, and uses cultural competence to drive agency and client’s business forward
The ideal Director, Connector- Golin for Nintendo will have the following:
9+ years of consumer lifestyle media relations experience
Experience securing national coverage in both traditional media (newspapers, magazines, TV) and online media is a must
Experience with national television guest booking and segment development
Client management and account leadership experience
Solid creative writing and communication skills with the ability to develop news/story angles and pitches
Proactive, creative thinker and dynamic team player who is results-driven and works well under pressure
Leadership skills/experience and the ability to motivate others
Knowledge of and passion for gaming/consumer tech and lifestyle broadcast influencers and contributors a plus
Proficiency in Microsoft Office Suite, and media monitoring, tracking and reporting tools such as Cision, Critical Mention, Burrelle’s, Factiva, CARMA, etc.
Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status
Tell us why you are a great fit for Golin. Please send a cover letter, resume and compensation requirements to email@example.com.
KLH & Associates is a minority-owned-and-operated multicultural executive search firm specializing in recruitment and retainment of mid-to-senior-level ethnically diverse candidates in the communications industry, among the Fortune 500 and the advertising, marketing and public relations agencies. KLH & Associates was founded by Mr. Kim L. Hunter and is headquartered in downtown Los Angeles.