Required Qualifications (as evidenced by an attached resume):
Bachelor's degree (foreign equivalent or higher) in marketing, digital media or a related field. Three (3) years of project management experience. Proven (portfolio required) creative skills (i.e. design and/or writing and editing for the Web and social). Professional experience with content management systems (such as WordPress and/or OmniUpdate) social media, and project management software. Experience with Adobe Creative Suite including Photoshop and InDesign. Experience in planning and adapting photography and videography for online use.
Master's degree (foreign equivalent or higher). Additional years (4+) of experience of managing digital communications. Familiarity with Sprout or other social media monitoring platform. Experience in SEO to optimize our fundraising content. Experience in higher education or non-profit organization. Video and photography (shoot and edit) skills. Experience planning, executing and analyzing Facebook advertisements.
Brief Description of Duties:
The Digital Media Manager will source, repurpose and create engaging content to ensure a continuous flow of relevant digital channel activity. They will lead the digital strategy in the context of overall fundraising priorities while continuously optimizing and updating based on data analysis. The selected candidate will have excellent public speaking and presentation skills as well as effective collaboration skills.
Create digital media calendar, source/repurpose/edit/create content that enhances engagement, conversion, and retention of donors.
Working with Sr. Director and advancement units, create, manage and execute on a strategic digital calendar to support existing, perennial initiatives and new ones and integrate with direct mail, print, advancement events, alumni events, and annual fund for both planned and opportunistic (newshacking) activities and also in support of Advancement unit management ie. staff recruitment, staff at high profile conferences, awards etc.
Repurpose and create collateral story content (video, infographics, photos, interactive features) to increase awareness, engagement, and conversion on all digital channels
Amplify advancement-relevant content by posting, sharing content on digital platforms (Omniupdate, Luminate, CommunityFunded), email, web, digital ad and social
Collaborate with Advancement team to systemize social outreach (and other) listening to identify and influence trends, interests, and sentiments, and elevate concerns that must be addressed.
Collaborate with AVP and Adv. Comms. team on collecting and analyzing relevant digital communications/media data.
The Digital professional will work closely with the AVP for Advancement Strategy to collect and assist in analyzing constituent behavior metrics. Assistant Director must be comfortable presenting plan and results to Advancement (and other) colleagues on a periodic basis.
Be the Advancement liaison for digital media with counterparts in University communications and across campus.
The Digital Media professional will be the primary liaison working with university communications colleagues across campus to ensure optimum reach of stories to advance philanthropic content and advise on how best to collaborate to increase engagement, conversion, and retention of fundraising constituents. They also attend signature events or other high profile/high opportunity philanthropic events (some after hours and on weekends) to ensure optimum content coordination necessary.
Actively research digital trends to ensure we are on the leading edge.
The Assistant Director will stay on top of industry trends to continually refine the roadmap for existing channels and new ones and how to integrate and test these throughout the year.
Other duties or projects as assigned as appropriate to rank and departmental mission.
This is a full time appointment. FLSA Exempt position, not eligible for the overtime provisions of the FLSA. Minimum salary threshold must be met to maintain FLSA exemption. Ability to travel to other locations on and off campus and be willing to work outside normal business hours. Evening and weekend work may be required at times.
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About Stony Brook:
Stony Brook University, home to many highly ranked graduate research programs, is located 60 miles from New York City on Long Island's scenic North Shore. Our 1,100-acre campus is home to 24,000 undergraduate, graduate, and doctoral students and more than 13,500 faculty and staff. SBU is a comprehensive research-intensive university and a member of the prestigious Association of American Universities (AAU), which includes 34 public universities among its 62 members. SBU consists of 12 schools and colleges and a teaching hospital that provides state-of-the-art healthcare in the Long Island region. SBU also manages and performs joint research with Brookhaven National Laboratory, the only Department of Energy Laboratory in the Northeast, and shares doctoral programs with Cold Spring Harbor Laboratory, a world-renowned molecular biology institute. Home to the Emerson String Quartet, the Jackson Pollock House in East Hampton, New York, the Humanities Institute, and the Southampton Arts Program, and with endeavors that extend to the Turkana Basin Institute in Kenya and the Ranomafana National Park in Madagascar, SBU sustains an international reputation that cuts across the arts, humanities, social sciences, and natural sciences.
Stony Brook University/Research is an Equal Opportunity /Affirmative Action Employer. We encourage all to apply including individuals with disabilities and protected veterans.
If you need a disability-related accommodation, please call the University Human Resource Services Department at (631) 632- 6161 or the University Hospital Human Resources Department at (631) 444-4700. In accordance with the Title II Crime Awareness and Security Act, a copy of our crime statistics is available upon request by calling (631) 632- 6350. It can also be viewed online at the University Police website at http://www.stonybrook.edu/police .
Job Field: Administrative & Professional (non-Clinical)
Primary Location: US-NY-Stony Brook
Department/Hiring Area: Advancement-Stony Brook University
Schedule: Full-time Shift: Day Shift Shift Hours: 8:30 am - 5:00 pm Pass Days: Sat, Sun
Posting Start Date: Sep 25, 2019
Posting End Date: Nov 25, 2019, 4:59:00 AM
Salary: Commensurate with experience within the range of $68,000-$90,000.
Salary Grade: SL3
Appointment Type: Term
Internal Number: 1902802
About Stony Brook University
FROM ITS BEGINNINGS A HALF-CENTURY AGO, STONY BROOK UNIVERSITY HAS BEEN CHARACTERIZED by innovation, energy and progress, transforming the lives of people who earn degrees, work and make groundbreaking discoveries here. A dramatic trajectory of growth has turned what was once a small teacher preparation college into an internationally recognized research institution that is changing the world.