If you think working in-house isn't exciting, think again. Being the Assistant Director, Digital Strategy in Boston University's in-house creative agency means leading a team of talented Digital Strategists, and also having hands-on opportunities to work on websites for BU's 17 schools and colleges, hundreds of research centers and key strategic initiatives. You'll collaborate with an award-winning creative team as well as work with amazing university leaders and researchers; ensure that all work output from the Digital Strategy team is top-quality; and ensure that it has been a collaborative effort with the Interactive Design team.
You and the team will be responsible for the planning and execution of strategy efforts to transform BU's websites. You'll work to understand stakeholder objectives, audience needs, and content requirements through interviews, focus groups, qualitative assessments as well as other primary and secondary research as appropriate. You'll also translate research into strategic recommendations including a site's information architecture and present findings to clients. You'll collaborate with other team members including designers, developers, analysts, and account managers to deliver cohesive and feasible recommendations for website projects.
You'll need proven leadership and management experience in a collaborative environment with a solid understanding of current/emerging website trends and technologies as well as user experience and behaviors to succeed in this position. You'll also need to be strategic, curious, thoughtful, articulate, adaptable and collaborative, and have strong communication, listening, organizing and problem-solving skills.
B.A./B.S. degree in a relevant field preferred.
5 to 8 years of related experience in marketing and/or communication field.
Proven leadership and management experience in a collaborative environment.
Must be strategic, curious, thoughtful, articulate, adaptable and collaborative, and must have strong writing, communication, listening and problem-solving skills.
Client-facing experience is critical; must be comfortable and polished presenting information to groups that include university leaders, and listening for feedback.
Must have a solid understanding of current/emerging website trends and technologies as well as user experience and behaviors.
Must be comfortable responding and reacting to feedback from clients as well as project team members.
Familiarity with WordPress platform preferred. Leadership/Management Lead, manage and mentor the digital strategy team.
Ensure positive, strategic collaboration with all other teams within the in-house agency.
Spearhead process improvements and proactive problem-solving when project or team issues arise.
Oversee quality of all work output from the team.
Collaborate, collaborate and collaborate with project teams to develop compelling and informed website strategies that help our clients meet their business and audience needs.
Ensure the timely and successful delivery of solutions according to client needs and project objectives.
Act as a digital thought-leader for our clients, by staying abreast of the latest trends and best tools available; partner with designers and developers to assess which solutions and approaches are able to implemented into BUs web ecosystem within clients budgets.
Collaborate with interactive design, account management, and project management teams to develop appropriate methodology for projects.
Approaches can include, but are not limited to: Heuristic assessment of digital experiences and website content
Audits of content on websites, ranging from simple sites to complex sites with 1000+ pages. Audits of peer/competitor websites.
Planning and conducting stakeholder and audience research - focus groups, interviews and surveys.
Creation of user personas, journey maps and flows where appropriate.
Collaborate with interactive design team to develop and refine information architecture for websites.
Prepare and present findings and recommendations for clients and stakeholders.
Develop content organization guides (for clients) and content types (for the implementation team).
Present approved strategy to implementation team; collaborate with team to ensure that strategy is followed during implementation.
Be ready for anything were a nimble team and continually improving our work product and workflow
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.
Internal Number: 1273
About Boston University
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.