Newmark Knight Frank (NKF) is one of the world's leading commercial real estate advisory firms. We provide a fully integrated platform of services to prominent multinational corporations and institutional investors across the globe, as well as to occupiers, owners and developers of real estate on a local, regional and national level. NKF's 16,000 professionals operate from more than 400 offices worldwide. Newly formed, TheActivationGroup is an independent division within Newmark focused on harnessing the power of consulting, brokerage and technology in a manner radically different from traditional CRE outsourcing service models in the industry.
The Senior Marketing Director for TheActivationGroup provides dedicated strategic marketing and communications direction and key execution for the service offerings within the TheActivationGroup. The role acts as the primary oversight and architect of brand strategy, creative internal and external communication programs, marketing business development including proposal writing, and presentation strategy/design. Working with senior management, service area and functional leadership in NKF, and in coordination with NKF corporate marketing standards and initiatives, the Senior Marketing Director facilitates the development, implementation and administration of strategic and business development marketing programs that support the business unit and overall company's planned objectives.
Essential Job Duties:
Identify and communicate value of TheActivationGroup and service capabilities in marketplace and within NKF, and ensure alignment with operational department objectives.
Work with TheActivationGroup leadership to develop key messages and collateral
Led proposal and presentation development that speaks to the client's needs, concerns, and objectives as discovered in meeting and working with clients or prospective clients.
Provide market feedback to TheActivationGroup leadership regarding competitive offerings and prospect needs. Using knowledge of the market and competitors, identify and develop unique selling propositions and differentiators.
Create, maintain and monitor internal and external marketing and communication campaigns
Develop and implement tracking tools to measure effectiveness of marketing materials, social media outreach and related communications, including web analytics, website proxy software, and social media analytics.
Coordinate regular marketing communication updates with TheActivationGroup leadership to ensure information is timely and accurate.
Coordinate and participate in internal and external client feedback sessions, and leverage data for future communication/marketing/case study opportunities.
Provide leadership and support in execution of marketing/thought leadership events (conference exhibits, identifying speaking engagements, etc.), including pre and post event marketing strategy implementation, as well as relationship development and management.
Attend industry functions as appropriate, such as association events, conferences and trade shows, and provide feedback and information on market and creative trends.
Identify opportunities for marketing and prospecting campaigns that will lead to an increase in net new business.
Work with both internal and external groups, as well as management, to ensure that objectives are met.
Skills, Education and Experience:
Bachelor's Degree in Marketing, Communications, Journalism or related field
Minimum 10 years previous marketing experience,
Management Consulting, Corporate Real Estate, Professional Services experience is desired
Strong communications skills
Exceptional client service inclination for external and internal customers
Self-starter and strategic thinker with a track record of working from a blank slate in creating marketing strategies and plans for initiatives, and executing on them
Strong graphics, writing and oral communication skills
Superior organization skills and composure: ability to handle competing priorities and to work effectively in a challenging fast paced environment
Experience with project management skills ensuring timely completion and cost-effective practices
Working Conditions: Normal working conditions with the absence of disagreeable elements
Note: The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.
Newmark Knight Frank is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
Internal Number: 6567787
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