If you're looking for a career that will help you stand out, join HSBC and fulfil your potential.
HSBC Commercial Banking serves millions of businesses ranging from small, to large corporates, providing commercial customers with a full range of banking services including Global Trade and Receivables Finance, RMB solutions, multi-currency business accounts, payments and cash management, and wealth management and insurance, as well as a comprehensive range of financing solutions. With dedicated Relationship Managers and Product Specialists providing local support and advice in over 60 countries and territories, HSBC helps connect customers to opportunities.
We are currently seeking a high caliber professional to join our team as Commercialization Manager Content .
Be a key part within an agile team focusing on innovative proposition development and commercialization for Business Banking
Lead digital product commercialization through development and moderation of content
Formulate a cross platform content strategy with objective to drive product user acquisition, engagement and retention
Supervise and manage content development and moderation team
Track and analyze content performance data to continuously optimize strategy
Manage and coordinate with external partners on content development projects
Collaborate with internal or external stakeholders on campaign execution, including project teams, marketing, communications and strategic partners
Manage and be accountable for Key Performance Indicators target of product commercialization
Bachelor's Degree in Communications, Journalism, or related field
Solid experience in online media, digital copywriting, corporate communication, digital product commercialization or relevant background
Knowledge on commercial banking, customers and products will be an advantage
Excellent written and verbal communication skills in both Chinese and English. Experience in business content development is essential
Good understanding of Search Engine Optimization and Social Media best practices
Creative and able to develop original content that fulfills business objectives
Stakeholders management skills and ability to navigate across complex organization
Video and graphical production skill will be a plus
You'll achieve more when you join HSBC.
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. #LI-MH1
Internal Number: 6566896
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