The Office of External Affairs encompasses three teams:
1) Communications and Marketing;
2) Development and Constituent Relations and
3) Finance and Administration.
The award-winning Communications and Marketing team provides strategic communications, external and internal communications and marketing services for the School across a variety of digital, print and physical platforms. This includes brand and identity management, digital strategies and web services, editorial and content strategies, visual communications, media and public relations, social media and marketing strategies campaigns.
The Marketing Strategist, reporting to the Associate Dean for Communications & Marketing, will lead the development and execution of marketing strategies and campaigns for the Johns Hopkins Bloomberg School of Public Health. The Marketing Strategist will lead efforts to generate interest in the School, its 10 departments and academic programs to local, national and international audiences. In close coordination with our recruitment team, program managers, the primary focus of this position will be prospective student marketing to support enrollment efforts for degree, certificate and institutional programs. This position will work closely with other members of the Communications and Marketing team to deliver creative, high-quality, cost-efficient marketing campaigns utilizing digital, social media, web and traditional platforms. This position will also manage outside vendor relationships to media purchases or other needs as determined.
Specific Duties & Responsibilities
Develop a marketing vision and actionable marketing plan for School, working closely with the Associate Dean of Communications and Marketing and other key leadership across the School, in order to maintain the School’s brand presence and position as the #1 School of Public Health
Partner with each of 10 academic departments and other high-priority academic programs and the School’s admissions and recruitment team, to develop and execute tailored and targeted marketing strategies aimed at measurable conversion goals for applicants and enrolled students. Serve as a consultant to help identify realistic marketing goals, to determine optimal positioning, to determine optimal timeframes of marketing strategies, and to advise on modern marketing practices. Advise on budgets, timing, and phasing for marketing efforts. Advise on approaches to nurturing leads generated by marketing campaigns.
Work closely with the admissions team to track results and optimize strategies, utilizing and recommending the necessary CRM and tracking tools to do so, and applying learning in new planning
Partner with other members of the Communications & Marketing team to craft creative campaigns and marketing content, including but not limited to digital media, social media, advertising, conferences and events, partnerships and print collateral. In collaboration with content strategists, writers, designers, and developers, lead the development of messaging and content, spanning digital, print, graphics, video, social and video and other formats and platforms as determined. Integrate efforts with other campaigns and content created by the Communications & Marketing team.
Work closely with the Communications & Marketing social media team to develop paid social media and SEO strategies and campaigns, integrated with organic efforts, and to track, analyze and report on results.
Work with the Communications & Marketing team and the School’s Communications Associates network to maintain accurate engaging digital presence for the School, in furtherance of marketing goals.
Ensure marketing communicates and displays key branding, positioning and messaging in promotional communications to key audiences
Identify necessary outside vendors for media buying, market research, competitive analysis and other needs, and oversee vendor relationships and work product
Manage and coordinate marketing meetings with the School’s senior leadership and present marketing plans and campaign results
Work with the Associate Dean of Communications and Marketing and the Sr. Administrator to develop and monitor the School’s marketing budget and to advise on potential future personnel and non-personnel investments
Ensure diversity and other enrollment targets are reflected in marketing planning, implementation, and hiring
Bachelor's degree in related field.
Four (4) years related experience.
Advanced degree may substitute for required experience, to the extent permitted by the JHU Equivalency Formula: 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for the required education on the same basis.
Master’s degree preferred.
Special Knowledge, Skills, and Abilities
Must have a strong understanding and implementation experience with marketing principles and current knowledge of specific types of marketing campaigns, across web, digital, graphic, social media and traditional platforms.
Demonstrated experience or interest in graduate education and/or public health a plus.
Excellent written and oral communication skills, including experience presenting in front of groups. Excellent time-management skills are a must, as is demonstrated ability to manage multiple projects and deadlines including overseeing team projects.
Experience with Microsoft Office products. Experience with Slate CRM and Drupal a plus.
Must be able to interact with external vendors effectively working also with the University procurement and proposal processes.
Classified Title: Communications Associate Working Title: Marketing Strategist Role/Level/Range: ATP/04/PD Starting Salary Range: $59,280 - $81,435 / commensurate with experience Employee group: Full Time Schedule: Monday - Friday, 8:30 AM - 5:00 PM / 37.5 hours per week Exempt Status: Exempt Location: 05-MD:School of Public Health Department name: 60008826-Communications Personnel area: School of Public Health
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at firstname.lastname@example.org. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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