The Assistant Director, Social Media is responsible for day-to-day management of the Division of Advancement’s social media channels. This position leads implementation of strategies and tactics that grow our followers, engage and retain them, help convert them into active participants in alumni activities and, ultimately, fundraising campaigns. As the social media subject matter expert for the division, this assistant director, social media has command of best practices and trends in social media marketing, guides asset development in collaboration with the Creative and Editorial Services team and understands how to build and convert a digital audience. This position is part of the Digital Services team within CME-IT and reports to the Director, Digital Services. This team works collaboratively with key stakeholders across University Advancement to ensure seamless integration of the social media experience with all communications touch points.
Build and manage the company’s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and additional channels that may be deemed relevant as well as UA-branded/division-wide social media platforms (i.e. the Mbassadors program).
Create and/or guide development of shareable content and assets appropriate for specific social networks to engage alumni and donors and drive participation in key initiatives.
Manage on-going development and implementation of social media content and posting calendar.
Monitor all social media accounts for user comments and respond or escalate appropriately.
Explore ways to engage and identify new social networks to reach our target audiences/alumni segments.
Drive consistent, relevant traffic and conversions from our social network presence.
Track, measure, and analyze all initiatives and provide reports on social media ROI/ROE.
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Bachelor’s degree and at least three years of work experience managing social media channels; an equivalent combination of education and experience (including internships, co-ops and freelance work) may be considered.
Internal Number: 495971
About Miami University
“Miami University, a student-centered public university founded in 1809, has built its success through an unwavering commitment to liberal arts undergraduate education, with complementary quality graduate programs, and the active engagement of its students in both curricular and co-curricular life. With a student body of 16,000, Miami effectively combines a wide range of strong academic programs with faculty who love to teach and the personal attention ordinarily found only at much smaller institutions. Faculty and staff are highly valued for their contributions toward the Miami experience. Employees enjoy a competitive benefits package and stable work environment as they work to support the university’s educational mission. Miami’s main campus is located in Oxford, Ohio, 35 miles northwest of Cincinnati, with regional campuses located in Hamilton and Middletown, Ohio, and a center in Luxembourg. Known as one of the most beautiful campuses in the nation, Miami, the nation's tenth oldest public university, is recognized for its striking red brick Georgian-style architecture and tree-shaded lawns. Take a Virtual Tour from our website.”