The Web Design and Social Media Manager is responsible for the development and strategic management of the School of Nursing website, Intranet sites, and social media marketing and communication initiatives.
DUTIES AND RESPONSIBILITIES:
Develops, implements, and maintains content for the School of Nursing website and social media channels including development, accessibility, content updates, page design and graphics, and user experience for the School of Nursing website, Intranet site, and Faculty & Staff Blackboard site.
Reviews all creative assets and content submitted for the website to ensure consistent quality and SEO optimization. Takes initiative to propose digital assets to support content strategy.
Establishes measurable goals for website and social media accounts, implements tools for measuring effectiveness, and analyzes results to make data-driven content decisions.
Collaborates with the Office of Marketing and Communications (OMC), the Director of Marketing, and Pearson (marketing partner for our graduate students) to refine and oversee the school’s brand voice online and establish consistent brand presence and adherence to compliance requirements across web platforms. Executes an editorial calendar for feature articles, social media posts, and planned web content.
Reviews analytics regularly to determine how users are interacting with the content and uses data to make informed decisions. Improves user experience and maintains effective information architecture, including overseeing and executing testing strategies to ensure continuous traffic improvements.
Collaborates with the Director of Marketing and OMC with the strategic creation and execution of social media and digital marketing campaigns. Monitors effective benchmarks and best practices for measuring impact of campaigns; analyzes results and subsequent strategies.
Writes and edits publications and internal/external communications as needed.
Develops and maintains the School’s Display Monitors; assists with events and presentations; assists with videos and photography.
Performs other related job duties as assigned.
Bachelor’s degree from an accredited institution
A minimum 3 years’ of progressively responsible experience in social media, web design and content
Graphic design experience a plus.
Strong project management skills and the ability to set priorities and manage competing demands.
Strong written and verbal communication skills.
Working knowledge of Google Analytics.
Knowledge of Microsoft Office required.
Knowledge of SEO Optimization required.
Ability to work both independently and in a team environment.
Able to function within a complex and highly collaborative administrative structure.
Five years’ experience
Experience working in higher education
Experience using Ingeniux CMS, Power Point, and Photoshop
Knowledge of CMS, Ingenuix
Knowledge of Adobe Photoshop
Interested candidates should submit a cover letter, resume, and contact information for three professional references.
Catholic in its mission and ecumenical in spirit, Duquesne University values equality of opportunity as an educational institution and as an employer. We aspire to attract and sustain a diverse faculty and staff that reflects contemporary society, serves our academic goals and enriches our campus community. We particularly encourage applications from members of underrepresented groups and support dual-career couples through our charter membership in this region's HERC (http://www.hercjobs.org/oh-western-pa-wv/).
We invite applicants for this position to learn more about our university and its Spiritan heritage by visiting http://www.duq.edu/about/mission-and-identity/mission-statement. Those invited to campus for an interview may be asked about ways in which they see their talents contributing to the continued growth of our community and furthering its mission.
Duquesne University was founded in 1878 by its sponsoring religious community, the Congregation of the Holy Spirit. Duquesne University is Catholic in mission and ecumenical in spirit. Motivated by its Catholic identity, Duquesne values equality of opportunity both as an educational institution and as an employer.
Duquesne University, a private, Catholic institution, prides itself on being mission-centered and mission-driven. Our employees contribute to our culture of academic excellence and our mission of serving God by serving students. In turn, they enjoy a supportive working environment that values individual talents, encourages teamwork and rewards accomplishments.
A nationally ranked top-tier university, Duquesne has established a legacy of excellence in liberal and professional education. Our 14:1 student-faculty ratio allows our students to work closely with expert faculty. Duquesne has also won accolades and recognition among the nation’s top 20 small research schools for our research initiatives and faculty productivity.
Situated on a 50-acre campus within the city, Duquesne provides a small-town feel in an urban setting. The Pittsburgh region offers a variety of cultural, education and professional opportunities, as well as a safe and affordable lifestyle.
We strive to attract, recruit and retain a dynamic, diverse workforce. Our employees benefit from an array of campus resources that provide convenience and cost savings, including a variety of dining options, a full-ser...vice Starbucks, a retail bank and credit union, a fitness center and year-round wellness programs and onsite parking. Employees also may take advantage of the many educational, cultural and sporting events sponsored by the university.